Company Description Skillofy_AI is a next-generation edtech company focused on empowering people with technical and non-technical skills needed to succeed in today’s digital economy. The organization delivers hands-on, industry-driven programs for students, working professionals, and organizations, emphasizing practical learning, live sessions, and real-world application. Skillofy_AI offers a wide range of tech programs, including AI and Machine Learning, software development, and system design, as well as non-tech programs covering product and program management, business communication, and career transitions.

In addition to training, the company builds practical AI solutions for businesses and supports career transformation through structured learning paths and mentorship. Skillofy_AI aims to bridge the gap between learning and real-world impact and to become a global hub for talent development and AI-powered innovation.

Role Description The Digital Marketing Specialist at Skillofy_AI is a full-time remote role responsible for planning, executing, and optimizing digital campaigns across multiple online channels. In this position, the specialist will manage social media presence, create and schedule content, and engage with online communities to increase brand awareness and learner acquisition. Day-to-day tasks include running performance marketing campaigns, monitoring web and campaign analytics,



and providing regular reports with actionable insights.

The role also involves collaborating with content, product, and sales teams to align messaging, support program launches, and drive enrollment through email marketing, landing pages, and paid advertising. The specialist will continuously test new strategies, refine targeting, and stay current with digital marketing trends relevant to edtech and AI.

Qualifications

- Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning and optimization.
- Candidates should possess skills in Social Media Marketing for managing platforms, content calendars, and audience engagement.
- Candidates should possess skills in Web Analytics for tracking performance, interpreting data, and informing marketing decisions.
- Candidates should possess solid Communication skills for explicit messaging, collaboration, and stakeholder alignment.
- Experience with SEO/SEM, email marketing tools, and paid advertising platforms (e.g., Google Ads, Meta Ads) is beneficial.
- Familiarity with marketing automation, CRM systems, and A/B testing methods is an advantage.
- Background in edtech, AI, or technology-focused products is a plus, along with a demonstrated interest in learning and innovation.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Digital Marketing Specialist (India)
🏢 skillofy_ai
📍 India