About The Company

Founded in 2014, ZakApps has established itself as a dynamic and rapidly growing IT services and product company with a global presence. With a team of over 175 dedicated professionals across Chennai, London, and Dubai, ZakApps specializes in delivering innovative digital, technology, and consulting solutions tailored to the retail, media, and advertising industries. Our commitment to excellence and client satisfaction has positioned us as a trusted partner for organizations seeking to leverage technology for growth and transformation.

At ZakApps, we foster a collaborative and inclusive work environment that encourages continuous learning, creativity, and innovation, enabling our team members to thrive and contribute meaningfully to our shared success.

About The Role

We are seeking a results-oriented Digital Marketer to join our team in Chennai. The ideal candidate will be responsible for executing comprehensive digital marketing strategies aimed at driving customer acquisition, enhancing SEO and GEO targeting, and establishing a steady pipeline of high-quality leads for our SaaS products. This role requires a strategic thinker with hands-on experience in managing multi-channel campaigns, analyzing market trends, and leveraging data analytics to optimize marketing efforts.

The Digital

Marketer will collaborate closely with product development and sales teams to ensure alignment of growth initiatives and maximize ROI. This position offers an excellent opportunity for a driven professional to contribute to the company's expansion and success in the competitive SaaS landscape.

Qualifications The ideal candidate should possess a Bachelor’s or Master’s degree in Marketing,



Communications, Business, or a related field. They should have between 3 to 5 years of proven experience in digital marketing, preferably within the B2B software or SaaS domain. A strong understanding of SEO, GEO strategies, email marketing, content development, and social media management is essential.

Proficiency in digital marketing tools such as Google Analytics, Google Search Console, SEMrush, Hootsuite, Mailchimp, and CRM systems is required. The candidate should demonstrate excellent project management skills, analytical problem-solving abilities, creative writing talent, and outstanding communication skills to effectively engage stakeholders and target audiences.

Responsibilities

- Lead Generation: Develop and execute digital campaigns, content strategies, and partnerships to generate qualified SaaS leads.
- Campaign Management: Plan, implement, and monitor multi-channel marketing campaigns across SEO, GEO, email, social media, and content platforms, ensuring alignment with business objectives.
- Pipeline & CRM Management: Manage prospect interactions, track sales activities, and optimize the sales funnel using CRM tools to improve conversion rates.
- Market Research & Competitor Analysis: Conduct ongoing market research and competitor analysis to identify emerging trends, refine USPs,



and uncover new growth opportunities.
- Analytics & Performance Tracking: Monitor key performance indicators such as website traffic, conversion rates, CTR, email open rates, and engagement metrics. Utilize insights to refine marketing strategies and improve campaign effectiveness.
- Cross-Functional Collaboration: Work closely with product development and sales teams to ensure marketing initiatives support overall business goals and facilitate seamless lead handoff and conversion.

Benefits At ZakApps, we value our employees and offer a comprehensive benefits package designed to support their professional and personal growth. Our benefits include competitive salary packages, health insurance coverage, paid time off, and opportunities for continuous learning and development. Employees also enjoy a collaborative work environment with access to modern tools and technologies, versatile work arrangements, and regular team engagement activities. We are committed to fostering a culture of innovation, inclusion, and excellence, where every team member's contributions are recognized and rewarded.

Equal Opportunity

ZakApps is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other protected characteristic. We believe that a diverse workforce enhances our ability to innovate and serve our clients effectively. All qualified applicants will receive consideration for employment without regard to any protected status.

📌 Digital Marketing Specialist (India)
🏢 taskverse
📍 India