Job Title: Digital Marketing Specialist (Paid Social & Meta Ads Focus)

Job Summary

We are seeking a results-driven Digital Marketing Specialist with deep expertise in Meta Ads to scale our paid customer acquisition. In this role, you will own the end-to-end strategy, setup, and optimization of our paid social campaigns across Facebook and Instagram.The ideal candidate is an expert at navigating Meta Business Manager, understands the nuances of the Meta pixel and Conversions API, and knows how to write high-converting ad copy. While your primary engine will be paid social, you will also help support our broader digital footprint to ensure a seamless multi-channel marketing funnel.

Key Responsibilities

- Meta Campaign Management: Build, launch, and manage end-to-end Meta ad campaigns, including budget allocation, custom audience building, and bid scaling.
- Creative Strategy & Direct Response: Brainstorm, brief, and write high-converting copy for static images, carousels, and short-form video ads (Reels). Partner with design teams to produce winning creatives.
- Funnel Optimization: Design full-funnel strategies ranging from top-of-funnel (TOFU) brand awareness to mid/bottom-of-funnel (MOFU/BOFU) retargeting and lookalike strategies.
- Tracking & Analytics: Setup and maintain the Meta Pixel and Conversions API (CAPI) to ensure accurate server-side data tracking and attribution post-iOS 14+.
- A/B Testing: Continuously run split tests on creatives, hooks, landing pages, and audience targeting to systematically lower Customer Acquisition Costs (CAC) and increase Return on Ad Spend (ROAS).
- Data Reporting:



Track and present weekly and monthly performance metrics (such as ROAS, CPA, CTR, and conversion rates) using Meta Ads Manager and Google Analytics 4.
- Multi-Channel Support: Assist with other digital channels, such as organic social media distribution, basic SEO, or email marketing workflows, to ensure marketing alignment.

Required Skills & Qualifications

- Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
- Experience: 2–4 years of experience managing paid digital acquisition, with at least 1.5+ years of dedicated, hands-on experience running Meta Ads.
- Meta Platform Mastery: Advanced proficiency with Meta Ads Manager, Meta Business Suite, Commerce Manager, and custom audience layering.
- Data Attribution Expertise: Strong working knowledge of web analytics tools (GA4), UTM tracking parameters, and handling post-iOS privacy attribution changes.
- Direct Response Copywriting: Proven ability to write sharp, persuasive hook lines and ad copy that drives immediate user action.
- Budget Accountability: Prior experience responsibly managing and scaling ad budgets effectively without overspending.

Preferred Qualifications

- Meta Certified Digital Marketing Associate or Media Buying Qualified status.
- Experience with additional paid acquisition platforms (e.g., Google Ads, TikTok Ads, Pinterest Ads).
- Familiarity with landing page builders (Unbounce, Leadpages) or e-commerce platforms (Shopify).
- Basic design skills for quick ad layout tweaks using Canva or Adobe Creative Cloud.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Meta adds ) (Ludhiana)
🏢 Ganpati Enterprises
📍 Ludhiana