: Digital Marketer

Job Type: Full-time | Permanent

Location: NIILM University, Kaithal, Haryana

Joining Date: Immediate

Qualifications & Experience

- Bachelor’s Degree in Digital Marketing, Marketing, Business Administration, Mass Communication, or a related field preferred.
- Minimum 2 years of relevant experience in digital marketing, preferably in the education sector or digital marketing agency.
- Hands-on experience with Meta Ads and Google Ads.
- Positive understanding of lead generation, campaign optimization, audience targeting, and analytics.

Key Responsibilities
- Plan, execute, and manage digital marketing campaigns for admissions, courses, events, and university branding.
- Manage and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Generate quality admission leads through paid digital campaigns.
- Monitor and optimize CPL, CTR, CPC, CPM, conversions, reach, and campaign performance.
- Conduct audience research, competitor analysis, and keyword research.
- Coordinate with the Content, Social Media, and Design teams for ad creatives and campaign requirements.
- Track leads and coordinate with the admission/counselling team to improve lead quality and conversions.




- Prepare regular campaign performance reports and provide actionable insights.
- Support basic SEO, website traffic, Google Analytics, and Search Console activities.
- Stay updated with digital marketing trends, advertising platform updates, and new campaign formats.

Preferred Skills
- Strong hands-on knowledge of Meta Ads Manager and Google Ads.
- Experience with GA4, Google Search Console, and Google Tag Manager is a plus.
- Understanding of SEO and keyword research.
- Experience in education/admission lead generation preferred.
- Good analytical and problem-solving skills.
- Familiarity with Canva, Excel/Google Sheets, and Meta Business Suite is a plus.

Pay Scale ₹20,000 – ₹30,000 per month

(Based on experience, skills, and relevant campaign experience.)

Application Process

Send your Updated CV + Previous Campaign/Portfolio Details to:

[email protected]

Subject: Application – Digital Marketer (NIILM University)

Pay: ₹20,073.06 - ₹30,009.02 per month

Benefits

- Health insurance
- Life insurance
- Paid time off
- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (Kaithal)
🏢 NIILM University
📍 Kaithal