Position Title: Digital Marketing Specialist

Location: On-site / Hybrid

Employment Type: Full time

Experience Level: Mid-Level (2 years of relevant experience)

Languages : Tamil, English and any other will be added advantage

Job Overview

We are looking for a results-driven Digital Marketing Specialist to plan, execute, and manage our end-to-end digital marketing initiatives. The ideal candidate will have hands-on experience in managing social media channels, running paid ad campaigns on Meta platforms (Facebook & Instagram), and a solid understanding of fundamental SEO and Answer Engine Optimization (AEO) strategies. You will be responsible for driving brand awareness, growing engagement, generating qualified leads, and keeping up with evolving search engine trends.

Key Responsibilities1. Social Media Management & Brand Strategy

- Plan, execute, and oversee multi-channel social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Design engaging content calendars aligned with promotional schedules, product launches, and brand awareness goals.
- Monitor channel analytics, audience sentiment, and social trends to refine content strategies.

2. Paid Ads Management (Meta Ads)

- Design, launch, and optimize paid ad campaigns on Meta Business Suite (Facebook Ads Manager, Instagram Ads).
- Perform audience targeting, A/B testing of visual creatives/copy, and pixel/event tracking setups.
- Analyze campaign performance metrics (ROAS, CTR, CPA, CPM) and optimize spend to achieve target acquisition costs and ROI goals.

3.



Search Engine Optimization (SEO) & Answer Engine Optimization (AEO)

- Execute basic on-page SEO best practices including meta tag optimization, keyword research, internal linking, and content structure.
- Apply Answer Engine Optimization (AEO) techniques to structure web content for AI search tools, featured snippets, voice search, and generative search engines (e.g., ChatGPT, Perplexity, Google AI Overviews).
- Collaborate with copywriters and designers to ensure site content is optimized for discoverability and user intent.

4. Analytics & Reporting

- Track and report weekly and monthly KPIs using tools like Google Analytics (GA4), Meta Ads Manager, and Search Console.
- Translate data into actionable insights and strategic adjustments for future campaigns.

Requirements & Qualifications

- Experience: Minimum 2 years of hands-on digital marketing experience (agency or client-side).
- Meta Ads Expertise: Demonstrated track record of setting up, managing, and scaling successful Meta ad campaigns.
- SEO/AEO Understanding: Working knowledge of search engine ranking factors and modern search formats (featured snippets, AI-driven answers).
- Tech Stack: Proficiency with Meta Business Manager, Google Analytics 4, Canva/basic graphic editing tools, and social management tools (Buffer, Hootsuite, etc.).
- Communication: Excellent written and verbal communication skills with strong creative copywriting abilities.

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Coimbatore)
🏢 ERETZ REALTY VENTURES
📍 Coimbatore