- Develop and implement digital marketing strategies aligned with company objectives.

- Plan monthly and quarterly digital marketing campaigns.

- Identify target audiences and suitable digital channels.

- Manage company social media accounts such as Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.

- Create and publish engaging posts, reels, videos, stories, and other content.

- Monitor comments, messages, mentions, and audience engagement.

- Plan and manage paid advertising campaigns on Google, Meta, YouTube, and other platforms.

- Monitor campaign performance, leads, conversions, and advertising costs.

- Optimize campaigns to improve ROI and reduce cost per lead/acquisition.

- Implement SEO strategies to improve website visibility and organic traffic.

- Conduct keyword research and coordinate SEO content activities.

- Monitor website traffic, rankings, and user behavior.

- Coordinate website updates, landing pages, and basic content changes.

- Coordinate with content writers, graphic designers, and video editors for digital campaigns.

- Develop content calendars and campaign concepts.

- Ensure all digital content is consistent with the company's brand identity.

- Develop online campaigns for lead generation and customer acquisition.

- Track leads generated through different digital channels.





- Coordinate with the sales team to ensure proper lead follow-up and conversion.

- Track key digital marketing metrics such as reach, engagement, traffic, leads, conversions, and ROI.

- Prepare weekly and monthly digital marketing reports.

- Analyze campaign results and recommend improvements.

- Plan and execute email marketing campaigns.

- Manage customer communication through appropriate digital channels.

- Monitor campaign response and engagement.

- Identify and coordinate with relevant influencers and content creators.

- Plan influencer marketing campaigns and promotional activities.

- Track campaign reach, engagement, and leads.

- Monitor competitors' digital marketing activities and campaigns.

- Identify current digital trends, platforms, and promotional opportunities.

- Research customer behavior and market trends.

- Prepare and monitor digital marketing budgets.

- Ensure advertising spend is used effectively.

- Track campaign-wise expenditure and performance.

- Coordinate with internal teams, agencies, designers, content creators, and other vendors.

- Assign and monitor digital marketing tasks.

- Ensure campaigns are completed within deadlines.

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Digital Marketing manager (Lucknow)
🏢 SHANKH Air
📍 Lucknow