About the Company (TBG):

The Brands Garage (TBG) is a growth marketing and business consultancy helping startups, D2C brands, enterprises, and Fortune 500 companies accelerate growth through technology development, performance marketing, branding, marketplace enablement, automation, analytics, CRM, and integrated growth. We combine integrated strategy, technology, execution, management and creative thinking with years of experience, while fostering a culture built on ownership, innovation, experimentation, continuous learning, and measurable business impact. At TBG, you will work in an agile, high-trust environment alongside experienced growth, marketing, and business leaders.

We pride ourselves on giving our team members real client-facing ownership, exposure across diverse industries, and a supportive, high-performance work culture where your contributions directly drive organizational expansion and client success.

Who You Are (Candidate Profile):

We are looking for a highly organised, energetic, meticulous, analytical, execution-focused, process-driven and result-oriented Digital Marketing Operations Manager who thrives at the intersection of marketing technology, workflow optimization, client management, team leadership, and cross-functional execution in a fast-paced consulting and agency environment that can bring structure, visibility and scalability to our clients. You are a natural systems thinker, an automation architect, and an operational anchor who bridges creative vision with flawless technical execution. You are deeply conversant with marketing technology stacks, campaign orchestration, and data hygiene.

- Meticulous & Process-Driven: Obsessed with operational efficiency, standard operating procedures (SOPs), proactively identifying gaps, zero-defect campaign deployments across multiple channels, and delivering timely, high-quality results.
- Automation & MarTech Expert: Possesses an innate curiosity for marketing automation tools, CRM workflows, and data integration pipelines that streamline marketing output.
- Cross-functional and team leader: You can coordinate and manage seamlessly across performance, social media, content and creative, marketplace, technology, analytics, client-facing teams, and Strategy teams.
- Continuous-improvement mindset: You actively seek automation, standardisation and process improvements that increase speed, quality and accountability.
- Analytical Agility: Highly analytical in interpreting performance and operational data, translating complex KPIs, attribution reports, and funnel drop-offs into actionable operational enhancements and identifying bottlenecks to turn insights into results.
- Calm Under Pressure & Adaptable: Exceptional at managing tight campaign launch deadlines and high-volume campaigns, upholding brand standards, resolving cross-functional bottlenecks, and pivoting seamlessly in a dynamic agency setting.

What You Will Do (Key Role and Responsibilities):

As the Digital Marketing Operations Manager, you will serve as the operational backbone of TBG's marketing delivery engine. Your mandate will span social media, operations, paid ads management, content and creatives, marketing operations infrastructure, campaign governance, MarTech administration, scalable workflow automation, resource coordination, team-building, leadership and reporting, budget visibility, vendor management, data governance and process optimisation, to maximize campaign velocity and ROI across accounts, and ensure that every client project runs with precision, deliverability,



and measurable impact towards growth and sustainable scalability. This is a high-ownership role at the centre of client delivery, where you will act as the operational connective layer between strategy and execution, ensuring people, platforms, campaigns, budgets, assets, data and reporting work together with clarity and accountability.

- MarTech Infrastructure Management: Administer, optimize, and scale the marketing technology stack—including CRM systems, marketing automation platforms, email automation platforms, project and asset management systems.
- Marketing Operations Infrastructure: Formulate and maintain end-to-end marketing workflows (brief → creative → approval → trafficking → live → reporting) across paid media, social, content, email, and retention campaigns.
- Campaign Execution Oversight: Oversee the operational deployment, coordinate cross-channel campaign launches QA testing, manage timelines, and drive on-time execution, quality deliverables.
- Workflow Automation & Efficiency: Identify repetitive manual processes, and design, implement, and maintain automation workflows, trigger-based lifecycle campaigns, and internal tasks to eliminate manual operational friction.
- Performance Analytics & Reporting: Build and maintain standardized reporting frameworks, deliver client-ready dashboards, track campaign and operational KPIs, deliver robust performance audits and surface actionable insights.
- Budget & Resource Tracking: Monitor Monitor media and operational budgets, track campaign spend allocations across accounts, and flag variances early to ensure optimal resource utilization and financial governance.
- Vendor & Agency Coordination: Collaborate and manage relationships with external vendors, technology partners, and partner consultants, to ensure synchronized execution, SOW/SLAs are met and quality standards are upheld.
- SOP Development & Process Optimization: Continuously audit existing processes/workflows, create and update standard operating procedures (SOPs), train internal teams, and institutionalize best practices across the organization.
- Team Leadership & Talent Development: Select, Build, coach, and manage marketing function-wise operations team of executives, coordinators, and interns. Set clear targets, run regular performance reviews, conduct one-on-ones, structure team SOPs, and actively develop the next generation of operations talent.
- Cross-Functional Collaboration: Act as the operational bridge between Client Success, Socail, Creative, Content, Advertising, and Leadership — ensuring seamless information flow and rapid issue resolution.
- Quality Assurance & Compliance: Implement pre-launch checklists, brand guidelines enforcement, and platform policy compliance to protect client reputation and campaign integrity.
- Culture & Capability Building: Champion a high-performance, high-ownership culture within the operations function. Identify skill gaps, design training interventions, and ensure knowledge is documented and shared rather than siloed.

Eligibility Criteria:

- Work Experience: 3 to 4 years of hands-on experience in hands-on experience in digital marketing operations, performance Marketing, branding/social media marketing,



brand launch, retention/communication marketing, conversion rate optimization (CRO), Marketing technology and automation,, and team management roles within agencies or enterprises.
- Educational Qualifications: Bachelor’s or Master’s degree in Marketing, Business Administration, Information Technology, or a related field. An MBA or or relevant certifications is strongly preferred.
- Industry Domain Knowledge: In-depth understanding of digital marketing operations (Social Media, Meta/Google Ads, SEO, Influencer Marketing), D2C/e-commerce ecosystems, and proficiency in client management and client retention.
- Technical Expertise: Skilled in social media platforms, paid advertising (Google Ads is must), CRM systems, AI marketing tools, analytics and reporting suites, project management tools. Marketplace & Q-Commerce is an advantage.
- Operational Ability: Expert-level command of Google Workspace, and Microsoft 365 (especially Excel/Sheets, Word/Docs, and Slides/PPT) to formulate structured SOPs, campaign breifs, client-presentations, performance reports and dashboards.
- Communication Skills: Excellent presentation, persuasion, and communication skills with written and verbal proficiency in English & Hindi. Capable to operate in a quick-paced, remote, high-ownership, deadline-based and multi-account management.
- Demonstrated Track Record: Proven track record of delivering successful-campaigns, substantial client growth, team management, scale team output, and consistently meeting or exceeding business targets, with ability to reduce campaign cycles, improve process adherence, and and maintain high quality under volume and relation-building with C-Suites.
- Leadership Skills: Skilled in developing and leading people management, organizational skills and stakeholder management.

About the Job (Key Details):

- Work Mode / Location: Fully Remote (Work From Anywhere)
- Working Schedule: Monday–Saturday | 10:00 AM – 7:00 PM IST (Flexible with overlapping team collaboration windows).
- Remuneration: Competitive fixed Performance Incentives (Performance-linked variable structure). Final package will be determined and entirely based on interview performance, prior track record, and overall candidature.

Why Join US:

- Work and exposure to leading D2C brands, high-growth startups, enterprises, and Fortune 500 brands across diverse sectors.
- Engage, learn, and work closely with founders, business leaders, CEOs, CMOs, and CXOs from Day 1.
- Own real business numbers and revenue growth, and have the freedom to design and run the growth engine your way.
- We run on a work smart, play hard policy and maintain an employee-centric, flexible-remote, no-politics, high-on-fun culture.
- A growing, fast-paced, results-oriented, & experimentation-first environment that values ownership, ambition, & innovation.
- Lucrative incentives, variable pay and recognition structures aligned with performance goals for those who over-deliver.

Pay: Up to ₹600,000.00 per year

Benefits

- Flexible schedule
- Paid sick time
- Paid time off
- Work from home

Education:
- Diploma (Required)

Experience:
- Facebook Advertising: 1 year (Preferred)
- Client services: 1 year (Preferred)
- Google Analytics: 1 year (Preferred)
- Digital marketing: 2 years (Required)
- social: 1 year (Preferred)
- Performance marketing: 1 year (Required)
- Social media marketing: 2 years (Required)
- Google Ads: 1 year (Preferred)
- Team management: 2 years (Required)

Shift availability:
- Day Shift (Required)

Work Location: Remote

📌 Digital Marketing Manager (India)
🏢 The Brands Garage (TBG)
📍 India