Digital Marketing Manager

Company: HiveRift

Location: Dwarka, Delhi

Work Mode: On-site | Full-time

Experience: 3–6 years

Employment Type: Full-time

About HiveRift

HiveRift is a technology company helping businesses grow through Website Development, Custom Software/CRM/ERP, Digital Marketing, Branding & Strategy, and AI/Automation solutions.

We are looking for a Digital Marketing Manager who can take ownership of online customer acquisition and build multiple, measurable pipelines for generating qualified leads and customers.

This is not a content-only or social-media management role. We are looking for someone who understands performance marketing, lead generation, conversion funnels, tracking and revenue.

What You Will Own

- Plan and execute Google Ads campaigns for lead generation and customer acquisition.
- Manage and optimize Meta Ads (Facebook & Instagram) campaigns.
- Build LinkedIn lead-generation campaigns targeting B2B decision-makers..
- Develop multiple online acquisition channels instead of depending on a single platform..
- Build and optimize complete lead-generation funnels from advertising → landing page → lead → qualification → sales..
- Identify recent online platforms, channels and strategies for generating qualified leads..
- Conduct audience, competitor and keyword research..
- Continuously optimize campaigns based on CPL, lead quality, conversion rate, CAC and revenue generated..
- Work closely with the sales team to ensure marketing-generated leads are followed up and converted..
- Set up and monitor conversion tracking, pixels, events, UTM parameters and campaign attribution..
- Create weekly/monthly performance reports with clear insights and action plans..




- Manage marketing budgets and improve ROI over time..
- Test different creatives, offers, landing pages, audiences and messaging..
- Help HiveRift build repeatable and scalable customer-acquisition systems.

Required Skills

Must have strong hands-on experience with:

- Google Ads / Google Search Ads.
- Meta Ads.
- LinkedIn Ads & B2B Lead Generation.
- Lead-generation funnels.
- Landing-page optimization.
- Google Analytics / GA4.
- Google Tag Manager.
- Conversion tracking.
- Keyword & competitor research.
- Retargeting.
- A/B testing.
- Lead qualification and campaign analytics.

What We Are Looking For

We want someone who thinks:

“How do I generate more qualified customers?”

—not simply:

“How do I get more impressions, clicks or followers?”

You should be comfortable working with numbers and be able to explain:

- How much we spent.
- How many leads we generated.
- Cost per lead.
- Lead quality.
- Sales conversion rate.
- Customer acquisition cost.
- Revenue generated.
- Which campaigns should be scaled, paused or rebuilt.

Preferred Experience

Experience in marketing B2B technology/services such as:

- Website development.
- Software development.
- SaaS.
- CRM/ERP.
- Digital marketing.
- IT services.
- Business consulting.
- Professional services.

will be highly valuable.





Key Performance Expectations The selected candidate will be expected to build multiple customer acquisition pipelines, including but not limited to:

Google Ads → Qualified Leads → Sales

Meta Ads → Qualified Leads → Sales

LinkedIn → B2B Prospects → Meetings → Sales

SEO/Organic → Inbound Leads → Sales

Retargeting → Conversion The objective is to create a predictable digital acquisition engine for HiveRift.

Who Should NOT Apply

This role is not suitable for someone whose primary experience is limited to:

- Posting on Instagram/Facebook.
- Creating social-media calendars.
- Basic Canva work.
- Boosting posts.
- Generating reports without optimization.
- Running campaigns without understanding conversion tracking.
- Getting traffic without caring about lead quality or revenue.

Compensation

₹30,000 – ₹60,000/month, depending on experience and demonstrated performance.

Candidates with a strong track record of generating qualified B2B leads and measurable revenue may be considered outside this range.

Work Location

Dwarka, Delhi — On-site

This is a full-time office-based position.

How to Apply

Send your CV along with examples of campaigns you have personally managed, including where possible:

- Monthly advertising budget.
- Leads generated.
- Average CPL.
- Lead-to-customer conversion.
- Revenue generated.
- Platforms managed.
- Your specific role in the campaigns.

Candidates who can demonstrate actual performance data will receive preference.
- Join HiveRift and take ownership of building a scalable customer acquisition engine—not just running advertisements.

📌 Digital Marketing Manager (Delhi)
🏢 HiveRift Softwares
📍 Delhi