Digital Marketing Manager

Company: HiveRift

Location: Dwarka, Delhi

Work Mode: On-site | Full-time

Experience: 3–6 years

Employment Type: Full-time

About HiveRift

HiveRift is a technology company helping businesses grow through Website Development, Custom Software/CRM/ERP, Digital Marketing, Branding & Strategy, and AI/Automation solutions.

We are looking for a Digital Marketing Manager who can take ownership of online customer acquisition and build multiple, measurable pipelines for generating qualified leads and customers.

This is not a content-only or social-media management role. We are looking for someone who understands performance marketing, lead generation, conversion funnels, tracking and revenue.

What You Will Own

- Plan and execute Google Ads campaigns for lead generation and customer acquisition.
- Manage and optimize Meta Ads (Facebook & Instagram) campaigns.
- Build LinkedIn lead-generation campaigns targeting B2B decision-makers.
- Develop multiple online acquisition channels instead of depending on a single platform.
- Build and optimize complete lead-generation funnels from advertising → landing page → lead → qualification → sales.
- Identify new online platforms, channels and strategies for generating qualified leads.
- Conduct audience, competitor and keyword research.
- Continuously optimize campaigns based on CPL, lead quality, conversion rate, CAC and revenue generated.
- Work closely with the sales team to ensure marketing-generated leads are followed up and converted.
- Set up and monitor conversion tracking, pixels, events, UTM parameters and campaign attribution.
- Create weekly/monthly performance reports with clear insights and action plans.




- Manage marketing budgets and improve ROI over time.
- Test different creatives, offers, landing pages, audiences and messaging.
- Help HiveRift build repeatable and scalable customer-acquisition systems.

Required Skills

Must have solid hands-on experience with:

- Google Ads / Google Search Ads
- Meta Ads
- LinkedIn Ads & B2B Lead Generation
- Lead-generation funnels
- Landing-page optimization
- Google Analytics / GA4
- Google Tag Manager
- Conversion tracking
- Keyword & competitor research
- Retargeting
- A/B testing
- Lead qualification and campaign analytics

What We Are Looking For

We want someone who thinks:

“How do I generate more qualified customers?”

—not simply:

“How do I get more impressions, clicks or followers?”

You should be comfortable working with numbers and be able to explain:

- How much we spent
- How many leads we generated
- Cost per lead
- Lead quality
- Sales conversion rate
- Customer acquisition cost
- Revenue generated
- Which campaigns should be scaled, paused or rebuilt

Preferred Experience

Experience in marketing B2B technology/services such as:

- Website development
- Software development
- SaaS
- CRM/ERP
- Digital marketing
- IT services
- Business consulting
- Professional services will be highly valuable.





Key Performance Expectations The selected candidate will be expected to build multiple customer acquisition pipelines, including but not limited to:

Google Ads → Qualified Leads → Sales

Meta Ads → Qualified Leads → Sales

LinkedIn → B2B Prospects → Meetings → Sales

SEO/Organic → Inbound Leads → Sales

Retargeting → Conversion The objective is to create a predictable digital acquisition engine for HiveRift.

Who Should NOT Apply

This role is not suitable for someone whose primary experience is limited to:

- Posting on Instagram/Facebook
- Creating social-media calendars
- Basic Canva work
- Boosting posts
- Generating reports without optimization
- Running campaigns without understanding conversion tracking
- Getting traffic without caring about lead quality or revenue

Compensation

₹30,000 – ₹60,000/month, depending on experience and demonstrated performance.

Candidates with a strong track record of generating qualified B2B leads and measurable revenue may be considered outside this range.

Work Location

Dwarka, Delhi — On-site

This is a full-time office-based position.

How to Apply

Send your CV along with examples of campaigns you have personally managed, including where possible:

- Monthly advertising budget
- Leads generated
- Average CPL
- Lead-to-customer conversion
- Revenue generated
- Platforms managed
- Your specific role in the campaigns

Candidates who can demonstrate actual performance data will receive preference.

Join HiveRift and take ownership of building a scalable customer acquisition engine—not just running advertisements.

📌 Digital Marketing Manager (Dwarka)
🏢 HiveRift Softwares
📍 Dwarka