Digital Marketing Manager

Company: HiveRift

Location: Dwarka, Delhi

Work Mode: On-site | Full-time

Experience: 3–6 years

Employment Type: Full-time

About HiveRift

HiveRift is a technology company helping businesses grow through Website Development, Custom Software/CRM/ERP, Digital Marketing, Branding & Strategy, and AI/Automation solutions.

We are looking for a Digital Marketing Manager who can take ownership of online customer acquisition and build multiple, measurable pipelines for generating qualified leads and customers.

This is not a content-only or social-media management role. We are looking for someone who understands performance marketing, lead generation, conversion funnels, tracking and revenue.

What You Will Own

Plan and execute Google Ads campaigns for lead generation and customer acquisition.

Manage and optimize Meta Ads (Facebook & Instagram) campaigns.

Build LinkedIn lead-generation campaigns targeting B2B decision-makers.

Develop multiple online acquisition channels instead of depending on a single platform.

Build and optimize complete lead-generation funnels from advertising → landing page → lead → qualification → sales.

Identify new online platforms, channels and strategies for generating qualified leads.

Conduct audience, competitor and keyword research.

Continuously optimize campaigns based on CPL, lead quality, conversion rate, CAC and revenue generated.

Work closely with the sales team to ensure marketing-generated leads are followed up and converted.

Set up and monitor conversion tracking, pixels, events, UTM parameters and campaign attribution.

Create weekly/monthly performance reports with clear insights and action plans.





Manage marketing budgets and improve ROI over time.

Test different creatives, offers, landing pages, audiences and messaging.

Help HiveRift build repeatable and scalable customer-acquisition systems.

Required Skills

Must have strong hands-on experience with:

Google Ads / Google Search Ads

Meta Ads

LinkedIn Ads & B2B Lead Generation

Lead-generation funnels

Landing-page optimization

Google Analytics / GA4

Google Tag Manager

Conversion tracking

Keyword & competitor research

Retargeting

A/B testing

Lead qualification and campaign analytics

What We Are Looking For

We want someone who thinks:

“How do I generate more qualified customers?”

—not simply:

“How do I get more impressions, clicks or followers?”

You should be comfortable working with numbers and be able to explain:

How much we spent

How many leads we generated

Cost per lead

Lead quality

Sales conversion rate

Customer acquisition cost

Revenue generated

Which campaigns should be scaled, paused or rebuilt

Preferred Experience

Experience in marketing B2B technology/services such as:

Website development

Software development

SaaS

CRM/ERP

Digital marketing

IT services

Business consulting

Professional services will be highly valuable.





Key Performance Expectations The selected candidate will be expected to build multiple customer acquisition pipelines, including but not limited to:

Google Ads → Qualified Leads → Sales

Meta Ads → Qualified Leads → Sales

LinkedIn → B2B Prospects → Meetings → Sales

SEO/Organic → Inbound Leads → Sales

Retargeting → Conversion The objective is to create a predictable digital acquisition engine for HiveRift.

Who Should NOT Apply

This role is not suitable for someone whose primary experience is limited to:

Posting on Instagram/Facebook

Creating social-media calendars

Basic Canva work

Boosting posts

Generating reports without optimization

Running campaigns without understanding conversion tracking

- Getting traffic without caring about lead quality or revenue

Compensation

₹30,000 – ₹60,000/month, depending on experience and demonstrated performance.

Candidates with a strong track record of generating qualified B2B leads and measurable revenue may be considered outside this range.

Work Location

Dwarka, Delhi — On-site

This is a full time office-based position.

How to Apply

Send your CV along with examples of campaigns you have personally managed, including where possible:

- Monthly advertising budget
- Leads generated
- Average CPL
- Lead-to-customer conversion
- Revenue generated
- Platforms managed
- Your specific role in the campaigns

Candidates who can demonstrate actual performance data will receive preference.

Join HiveRift and take ownership of building a scalable customer acquisition engine—not just running advertisements.

📌 Digital Marketing Manager (Dwarka)
🏢 HiveRift Softwares
📍 Dwarka