Digital Marketing Manager | Gemius Studios

Location: Surat, Gujarat

₹50,000–₹60,000/month, OR based on experience and skills

3–6 years' experience

Gemius Studios is hiring a hands-on Digital Marketing Manager to work across multiple brands and industries. This is a strategy + execution role for someone who understands performance marketing, can analyse data, manage campaigns independently, and take ownership of digital growth.

Key Responsibilities

- Develop and execute digital marketing strategies based on brand objectives, target audience and business goals.
- Plan, launch, manage and optimise Meta Ads and Google Ads campaigns.
- Manage performance marketing campaigns focused on lead generation, website traffic, conversions and customer acquisition.
- Conduct audience research and develop appropriate targeting, retargeting and campaign structures.
- Monitor campaign performance and optimise budgets, audiences, creatives, placements, keywords and bidding strategies.
- Develop and implement SEO strategies, including keyword research, on-page optimisation, content recommendations and performance tracking.
- Monitor website and organic performance using GA4, Google Search Console and other analytics tools.
- Develop social media strategies and content plans aligned with brand positioning and marketing objectives.
- Work closely with content writers, designers, video editors and creative teams to develop campaign assets.
- Analyse campaign and website data to identify opportunities, challenges and areas for improvement.
- Prepare monthly and campaign-wise performance reports with clear insights and actionable recommendations.
- Track key metrics such as CPL, CPA, CPC, CTR, conversion rate, ROAS, traffic and lead quality.
- Coordinate with clients to understand objectives, communicate performance and present marketing recommendations.
- Manage multiple brands, campaigns and deadlines simultaneously in a fast-paced agency environment.




- Coordinate with internal teams to ensure campaigns and deliverables are completed on time.
- Identify new digital marketing opportunities, platforms, tools and trends relevant to clients.
- Stay updated with changes in advertising platforms, algorithms, SEO practices, AI tools and digital marketing trends.
- Support and guide junior team members and review their work where required.
- Take ownership of campaign performance, client requirements, timelines and overall digital marketing deliverables.

What We're Looking For

- 3–6 years of relevant digital marketing experience
- Robust hands-on experience with Meta Ads and Google Ads
- Strong understanding of performance marketing and lead generation
- Good practical knowledge of SEO and SEM
- Working knowledge of GA4 and Google Search Console
- Strong understanding of digital marketing metrics including CPL, CPA, CPC, CTR, ROAS and conversion rate
- Ability to analyse data and make data-driven marketing decisions
- Experience developing digital strategies and campaign plans
- Strong communication and presentation skills
- Ability to manage multiple brands, projects and deadlines
- Strong ownership and problem-solving ability

Good to Have

- Previous digital marketing agency experience
- Experience managing multiple clients or brands
- Team management or mentoring experience
- Experience with LinkedIn Ads, YouTube Ads or other paid media platforms
- Experience with Google Tag Manager and conversion tracking
- Experience with Looker Studio or other reporting dashboards
- Experience with e-commerce and D2C brands
- Experience in fashion, jewellery, beauty,



lifestyle or hospitality
- Knowledge of email marketing, CRM and marketing automation
- Understanding of conversion rate optimisation (CRO)
- Experience working with landing pages and website optimisation
- Familiarity with AI tools for marketing, content and research
- Experience coordinating with designers, content creators and video teams
- Previous experience in client servicing and presentations

This is not a social-media-only role.

We are specifically looking for someone with strong performance marketing + analytics + SEO + digital strategy experience who is comfortable being hands-on with campaigns and data.

If you enjoy owning campaigns, working with data, solving marketing problems and building digital strategies for different brands, we'd love to hear from you.

Qualifications

- Strong expertise in Digital Marketing and Marketing, including developing and implementing multi-channel digital strategies.
- Hands-on experience with Social Media Marketing across major platforms, with a focus on content planning, community management, and campaign optimization.
- Proficiency in Lead Generation tactics and tools, with the ability to design and manage performance-driven campaigns.
- Ability to use Web Analytics tools (such as Google Analytics and similar platforms) to track performance, interpret data, and generate actionable insights.
- Relevant bachelor’s degree in marketing, communications, business, or a related field; advanced certifications in digital marketing are an advantage.
- Proven experience in managing digital campaigns for brands, preferably within agency or multi-industry environments.
- Strong communication, presentation, and stakeholder management skills, with the ability to collaborate effectively in cross-functional teams.
- Comfort working in a hybrid setup in Mumbai, with the ability to manage time, priorities, and deadlines independently.

📌 Digital Marketing Manager (Surat)
🏢 Gemius
📍 Surat