27 Sep
|
GreenHonchos
|
Noida
27 Sep
GreenHonchos
Noida
Sr Manager – Performance Marketing
Location: Noida
Experience: 8-10 Years
Function: Performance Marketing / Digital Growth
Employment Type: Full-Time
About GreenHonchos
GreenHonchos is a digital commerce and D2C growth partner helping brands scale across Performance Marketing, Marketplaces, CRM, SEO, Social Media, Creative, Technology, and other digital commerce capabilities.
We are looking for a Sr Manager– Performance Marketing to lead the performance marketing business, drive growth across a portfolio of D2C and e-commerce brands, strengthen client relationships, and build a high-performing performance marketing organization.
Key Responsibilities
1. Own the Performance Marketing function and define the overall vision, strategy, operating model, and growth roadmap.
2. Lead performance marketing across Meta, Google, YouTube, marketplaces, and emerging digital advertising platforms .
3. Own business outcomes across the portfolio, including revenue, ROAS, CAC, MER, contribution margin, and profitability .
4. Lead strategic planning for large D2C/e-commerce accounts, including annual growth plans, media strategies, budgets, forecasts, and channel mix .
5. Drive the team beyond campaign execution towards business-led growth, profitability, and customer lifetime value .
6. Own the performance marketing P&L;/business metrics, including revenue growth, account profitability, team productivity, and resource utilization .
7. Identify opportunities to grow existing accounts, cross-sell GreenHonchos capabilities, and acquire recent business .
8.
Partner closely with the Sales/Business Development team on pitches, proposals, new-business opportunities, and strategic accounts .
9. Lead a team of Performance Marketing Managers, Leads, and Executives; establish clear KRAs, capability frameworks, and performance standards.
10. Drive adoption of AI, automation, advanced analytics, and emerging technologies to improve campaign efficiency and team productivity.
11. Establish governance around campaign quality, reporting, tracking, attribution, budgets, forecasting, and performance reviews .
12. Work closely with Creative, Social Media, CRM, SEO, Marketplace, Technology, and Analytics teams to create integrated growth strategies.
Candidate Profile
- 8-10 years of experience in Performance Marketing / Digital Growth , with significant leadership experience.
- Strong experience managing D2C/e-commerce businesses and large media budgets .
- Deep expertise in Meta, Google, YouTube, attribution, analytics, conversion optimization, and full-funnel marketing .
- Strong commercial understanding of revenue, margins, CAC, LTV, contribution margin, and profitability .
- Proven experience managing large teams and multiple brands/accounts.
- Strong client-facing and stakeholder-management experience, particularly with Founders, CXOs, and senior business leaders .
- Experience in an e-commerce/D2C agency, digital commerce company, or high-growth consumer brand would be preferred.
- Strong analytical, strategic, communication, presentation, and problem-solving skills.
- Demonstrated ability to build teams, processes, and scalable operating models.
📌 Digital Marketing Manager (Noida)
🏢 GreenHonchos
📍 Noida