We are looking for a performance-driven Paid Digital Marketing Executive to manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms. The role will primarily focus on lead generation, campaign performance, conversion optimization, and ROI improvement.

The ideal candidate should have hands-on experience in paid campaigns and be comfortable working with campaign data, budgets, keywords, audiences, creatives, and conversion tracking.

Key Responsibilities

- Plan, create, launch, and manage Google Ads and Meta Ads campaigns.
- Manage paid campaigns for lead generation and admissions-focused marketing.
- Conduct keyword research, competitor analysis, audience research, and campaign planning.
- Create and optimize Search, Display, Performance Max, and remarketing campaigns.
- Manage campaign budgets and optimize CPC, CPL, CTR, conversions, and ROAS.
- Monitor campaign performance and identify opportunities for improvement.
- Create A/B tests for ad copies, headlines, landing pages, audiences, and creatives.
- Develop and optimize campaigns for universities, colleges, courses, and education admissions.
- Track leads and conversions using Google Analytics 4, Google Tag Manager, and Google Ads conversion tracking.
- Work with landing pages and marketing teams to improve conversion rates and lead quality.
- Analyze campaign reports and prepare regular performance reports.




- Identify irrelevant search terms and maintain negative keyword lists.
- Coordinate with content, design, sales, and admissions teams to improve lead generation.
- Stay updated with changes in Google Ads, Meta Ads, tracking, attribution, and digital advertising trends.

Required Skills
- Hands-on experience with Google Ads and Meta Ads.
- Strong understanding of PPC, paid search, lead generation, and conversion optimization.
- Knowledge of keyword research and Google Keyword Planner.
- Understanding of CPC, CPM, CTR, CPL, CPA, conversion rate, and ROAS.
- Experience with Google Analytics 4 and Google Tag Manager.
- Good analytical and problem-solving skills.
- Ability to manage advertising budgets and optimize campaigns based on performance.
- Good understanding of landing pages and conversion funnels.
- Robust Excel/Google Sheets skills for campaign analysis and reporting.
- Good written communication and ability to create effective ad copy.

Pay: ₹14,600.66 - ₹59,315.93 per month

Benefits

- Paid time off

Ability to commute/relocate:
- Hari Nagar Ashram, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Education:
- Master's (Preferred)

Experience:
- Paid Digital Marketing : 1 year (Required)

License/Certification:
- digital marketing Certification (Preferred)

Work Location: In person

📌 Digital Marketing Manager (Hari Nagar Ashram)
🏢 career plus
📍 Hari Nagar Ashram