Digital Marketing Manager – Automation & Team Leadership

Job Type: Full-Time

Experience: 5+ Years

Location: [Add Location]

Department: Digital Marketing

Reports To: Management

About the Role

We are looking for an experienced and results-driven Digital Marketing Manager with 5+ years of experience to lead our digital marketing function and manage a team of marketing professionals.

The ideal candidate should have strong expertise in digital marketing strategy, paid advertising, SEO, lead generation, analytics, content, conversion optimization, and team management.

We are particularly interested in candidates who also understand marketing automation, CRM systems, GoHighLevel (GHL), AI tools, and workflow automation. GHL and automation experience is preferred but not mandatory.

The person should be a strong team leader and hands-on marketing professional who can take ownership of strategy, execution, performance, and team growth.

Key Responsibilities

1. Digital Marketing Strategy

* Develop and execute comprehensive digital marketing strategies aligned with business objectives.

- Plan and manage campaigns across Google, Meta, LinkedIn, SEO, email marketing, and other relevant channels.
- Develop strategies for lead generation, customer acquisition, remarketing, and conversion optimization.
- Conduct competitor and market research to identify new growth opportunities.
- Take ownership of overall digital marketing performance.

2. Paid Marketing & Performance

* Plan, launch, monitor, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.

- Monitor key metrics including CPL, CPA, CTR, conversion rate, ROAS, ROI, and lead quality.
- Identify underperforming campaigns and implement corrective strategies.
- Work closely with the sales team to improve lead quality and conversion.

3. Team Leadership & Management

* Lead, manage, and mentor the digital marketing team.
- Allocate tasks and responsibilities according to team members' skills and priorities.
- Set clear goals, KPIs, deadlines, and performance expectations.
- Conduct regular performance reviews and provide constructive feedback.
- Identify skill gaps and support team members through coaching and training.
- Ensure timely execution of campaigns and marketing activities.
- Coordinate with other departments such as Sales, Business Development, Design, Content, and Technology.
- Build a culture of accountability, creativity, collaboration, and continuous improvement.

4. Marketing Automation & CRM

Automation experience is preferred,



but candidates without GHL experience can also be considered if they have strong digital marketing and leadership experience.

- Identify repetitive marketing processes that can be automated.
- Develop and optimize lead nurturing and follow-up workflows.
- Work with CRM systems and marketing automation platforms.
- Experience with GoHighLevel (GHL) will be an added advantage.
- Create or manage automated email, SMS, WhatsApp, and lead follow-up campaigns.
- Explore tools such as Zapier, Make, n8n, HubSpot, or similar platforms.
- Work with the team to improve marketing and sales process efficiency.

5. AI & Technology Adoption

* Identify opportunities to use AI and automation to improve marketing productivity.
- Implement relevant AI tools for:
- Content creation
- Lead qualification
- Customer communication
- Data analysis
- Campaign optimization
- Workflow automation
- Stay updated with emerging digital marketing and MarTech trends.

6. Analytics & Reporting

* Monitor overall marketing performance and ROI.
- Prepare weekly and monthly marketing reports.
- Analyze campaign, funnel, and lead-generation data.
- Use tools such as Google Analytics, Google Tag Manager, Looker Studio, CRM dashboards, and advertising platforms.
- Convert data into actionable marketing strategies.

7. Funnel & Conversion Optimization

* Develop and optimize landing pages, lead funnels, forms, and customer journeys.
- Identify bottlenecks in the marketing funnel.
- Improve lead-to-appointment and lead-to-customer conversion rates.
- Work with sales teams to improve the complete customer acquisition process.

Required Skills

Must Have

* 5+ years of professional experience in Digital Marketing.

- Solid knowledge of digital marketing strategy and execution.
- Proven experience managing Google Ads and Meta Ads.
- Strong understanding of lead generation and conversion optimization.
- Experience managing and mentoring a marketing team.
- Strong leadership and decision-making skills.
- Excellent analytical and problem-solving abilities.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong communication and interpersonal skills.
- Ability to work with management and take ownership of marketing performance.




- Data-driven approach to decision-making.

Preferred / Added Advantage

* Hands-on experience with GoHighLevel (GHL).

- Experience with CRM and marketing automation.
- Experience with Zapier, Make.com, n8n, HubSpot, or similar platforms.
- Knowledge of APIs, webhooks, and third-party integrations.
- Experience with WhatsApp/email automation.
- Experience implementing AI-powered marketing tools.
- Experience with marketing funnels and automated lead nurturing.
- Experience in B2B / IT / SaaS / Digital Services marketing.

Leadership Profile

The ideal candidate should be more than a campaign manager. We are looking for someone who can:

Plan → Lead → Execute → Analyze → Improve → Scale

You should be comfortable leading a team, making strategic decisions, reviewing performance, solving problems, and personally getting involved when required.

Key Performance Indicators (KPIs)

* Qualified leads generated

- Cost per lead (CPL)
- Cost per acquisition (CPA)
- Lead conversion rate
- Campaign ROI / ROAS
- Website and landing-page conversion rate
- Marketing-generated revenue
- Team productivity and performance
- Campaign execution and delivery
- Customer acquisition cost
- Marketing process efficiency

Ideal Candidate

The ideal candidate is a hands-on Digital Marketing Leader who combines: Digital Marketing + Performance Marketing + Team Leadership + Analytics + Strategy + Automation Mindset A candidate with GHL/automation experience will have an advantage, but it is not mandatory if the candidate demonstrates strong digital marketing expertise, leadership capability, and a willingness to learn automation technologies.

Education

Bachelor's degree in Marketing, Business, Communications, or a related field preferred. Relevant professional experience and certifications will also be considered.

What We Offer

* Leadership opportunity with ownership of the digital marketing function

- Opportunity to build and lead a growing marketing team
- Exposure to automation, AI, CRM, and emerging marketing technologies
- Opportunity to work on multiple digital growth initiatives
- Performance-driven and growth-oriented work environment

How to Apply

Interested candidates should share their updated CV along with details of their team management experience, digital marketing campaigns handled, and measurable results achieved.

Candidates with experience in GHL, CRM, marketing automation, or AI-driven marketing workflows are encouraged to highlight these skills in their application.

📌 Digital Marketing Manager - Automation Expert (Jalandhar)
🏢 2dot2 India Private
📍 Jalandhar