Department: Marketing

Location: Jaipur, Rajasthan

Reporting To: Sales & Marketing Head / Management

Experience: 2–5 Years

Employment Type: Full time

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to strengthen our online presence and generate business opportunities for our Printing & Packaging Manufacturing Company. The candidate will be responsible for managing digital platforms, creating industry-focused content, generating leads, and promoting the company’s products, capabilities, and brand.

Key Responsibilities

1. Social Media Management

- Manage company profiles on LinkedIn, Instagram, Facebook and other relevant platforms.
- Plan and maintain a monthly social media content calendar.
- Create and publish posts, reels, videos, product highlights and company updates.
- Promote manufacturing capabilities, products, achievements, certifications, exhibitions and company events.
- Monitor engagement, comments, messages and audience interactions.

2. Content Creation & Branding

- Develop engaging content related to Printing, Packaging, Corrugated Packaging, Mono Cartons and other company products/services.
- Coordinate with the design team for creatives, brochures, videos and promotional materials.
- Ensure all digital content follows company branding guidelines.
- Develop case studies, product presentations and customer-focused content.

3. Website Management & SEO

- Manage and regularly update website content, products and company information.
- Improve website visibility through SEO activities and keyword optimization.
- Conduct basic keyword research related to the printing and packaging industry.




- Monitor website traffic, enquiries and conversion performance.
- Coordinate with external agencies/developers whenever required.

4. Lead Generation

- Generate B2B leads through LinkedIn, Google, social media and other digital channels.
- Plan and execute digital campaigns for targeted industries and customers.
- Manage and track enquiries received through digital platforms.
- Coordinate with the sales team for lead follow-up and conversion tracking.

5. Digital Advertising

- Plan and manage Google Ads, LinkedIn Ads, Meta Ads and other relevant campaigns.
- Monitor campaign performance, budget and ROI.
- Test different audiences, creatives and campaign strategies to improve results.
- Prepare regular campaign performance reports.

6. Analytics & Reporting

- Track social media, website and campaign performance.
- Prepare weekly/monthly digital marketing reports.
- Monitor key metrics such as reach, engagement, website traffic, leads, CPL and conversions.
- Identify trends and recommend improvements based on data.

7. Industry & Competitor Research

- Monitor competitors' digital presence and marketing activities.
- Research packaging and printing industry trends.
- Identify new digital marketing opportunities and relevant platforms.




- Stay updated with social media algorithms, SEO practices and digital marketing trends.

Required Skills
- Strong knowledge of Digital Marketing, Social Media Marketing, SEO and Lead Generation.
- Hands-on experience with LinkedIn, Instagram, Facebook and Google Ads.
- Basic knowledge of Google Analytics, Google Search Console and Meta Business Suite.
- Good content writing and communication skills.
- Basic understanding of Canva/Photoshop or similar design tools will be an advantage.
- Strong analytical and reporting skills.
- Good knowledge of MS Excel and PowerPoint.
- Ability to understand B2B marketing and industrial products.

Preferred Industry Experience Candidates with experience in Printing, Packaging, Manufacturing, FMCG, Paper, Corrugated, Mono Carton or related B2B industries will be preferred.

Key Performance Indicators (KPIs)

- Qualified leads generated through digital channels
- Website traffic and organic growth
- Social media reach and engagement
- Growth in LinkedIn/company followers
- Digital campaign performance and ROI
- Cost per lead
- Website enquiries/conversions
- Content publishing consistency
- Brand visibility and online presence

Qualifications Bachelor’s/Master’s Degree in Marketing, Digital Marketing, Mass Communication, Business Administration or a related field.

Experience: 2–5 years in Digital Marketing, preferably in a B2B/manufacturing environment.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits

- Cell phone reimbursement
- Paid time off
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive – Printing & Packaging Industry (Jaipur)
🏢 Miracle Group of Companies
📍 Jaipur