Role & responsibilities

- Develop and execute digital marketing strategies to increase brand awareness, traffic, leads, and conversions.

- Plan, manage, and optimize paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other platforms.

- Monitor and optimize key performance metrics including CPL, CPA, CTR, Conversion Rate, ROI, and ROAS.

- Conduct campaign analysis

- Manage SEO, SEM, social media, and website marketing activities.

- Set up and monitor Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.

- Prepare performance reports and dashboards to track leads, conversions, campaign performance, and ROI.

- Use AI tools such as ChatGPT, Claude, Gemini, and other AI marketing tools for content creation, campaign ideation, research, analysis, and marketing automation.

- Identify opportunities to use AI and automation to improve marketing efficiency, campaign optimization, lead generation, and reporting.

- Work with creative and content teams to develop effective ad creatives, content,



and landing pages.

- Support CRM, marketing automation, API integrations, and lead-generation processes.

- Coordinate with sales and business teams to improve lead quality and conversion.

- Stay updated with the latest digital marketing, AI, automation, and advertising trends.

Preferred candidate profile

- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

- 13 years of experience in Digital/Performance Marketing.

- Strong knowledge of Google Ads, Meta Ads, SEO, Google Analytics, and Google Tag Manager.

- Understanding of digital marketing metrics and campaign optimization.

- Experience with dashboards/reporting tools such as Excel, Google Sheets, or Looker Studio.

- Knowledge of CRM, marketing automation, and APIs will be an added advantage.

- Robust analytical, communication, and coordination skills.

📌 Digital Marketing Associate (Mumbai)
🏢 Talent Corner HR Services
📍 Mumbai