Digital Marketing Executive

Location: South Kalamassery, Kochi, Kerala

Office Hours: 9:30 AM – 5:00 PM

Job Type: Full-time

Salary: ₹20,000 – ₹30,000 per month, based on experience and skills

Job Summary

We are looking for a Digital Marketing Executive to manage and execute our digital marketing activities, with a robust focus on lead generation, Meta Ads, social media management and SEO.

The ideal candidate should be hands-on, creative, analytical and capable of independently managing day-to-day digital marketing activities.

Key Responsibilities

- Plan, create and manage Meta Ads campaigns on Facebook and Instagram for lead generation.
- Monitor campaign performance, leads, cost per lead and overall advertising results.
- Manage and grow the company's Instagram, Facebook and LinkedIn presence.
- Plan and coordinate social media content including posts, reels, stories and promotional campaigns.
- Coordinate with the design and content team for marketing creatives and video content.
- Manage SEO activities including keyword research, on-page SEO, content optimisation, meta titles/descriptions and backlink building.
- Manage and update the Google Business Profile, including posts, photos, reviews and business information.
- Assist with website content management and updates using WordPress/Elementor.
- Monitor website performance and search rankings and identify areas for improvement.
- Generate and maintain digital marketing reports covering campaigns, leads, social media and SEO performance.




- Analyse marketing data and make improvements to campaigns and content based on performance.
- Stay updated with current digital marketing trends, Meta Ads updates, SEO practices and social media trends.
- Support promotional campaigns for courses, admissions, events and other business activities.

Requirements
- 1+ years of experience in Digital Marketing.
- Hands-on experience with Meta Ads / Facebook Ads Manager.
- Good knowledge of Instagram, Facebook and LinkedIn.
- Understanding of SEO and Google Business Profile management.
- Experience with WordPress, Elementor or similar website platforms is preferred.
- Basic knowledge of Google Analytics / Google Search Console is an advantage.
- Good understanding of lead generation and digital advertising.
- Good communication and content-planning skills.
- Ability to analyse campaign performance and prepare basic reports.
- Ability to manage multiple campaigns and tasks independently.

Preferred Skills Meta Ads | Lead Generation | Social Media Marketing | SEO | Google Business Profile | WordPress | Elementor | Google Analytics | Google Search Console | Content Planning | Canva | Marketing Analytics

Salary & Working Hours

Salary: ₹20,000 – ₹30,000 per month, based on experience and skills

Office Hours: 9:30 AM – 5:00 PM

Location: South Kalamassery, Kochi, Kerala

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement

Work Location: In person

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