: Digital Marketer

Company: Inttegria Global Partners

Department: Brand Strategy & Communications

Location: Bengaluru

Employment Type: Full-Time

Experience: 3-4 Years

About Inttegria Global Partners

Inttegria Global Partners is a Financial Transformation and Business Intelligence company helping organizations strengthen business performance through Finance, Accounting, Audit, Taxation, Technology, Data Analytics, and Strategic Communication.

We believe that powerful communication transforms businesses. Our creative and content work drives brand positioning, customer engagement, thought leadership, and business growth across digital and corporate platforms.

Role Overview

We are looking for an experienced, data-driven Digital Marketer to own the planning, execution, and optimization of our digital campaigns. You will build strategies that strengthen our brand, generate high-quality B2B leads, and support business growth. You will work closely with the content, design, sales, and leadership teams, and will guide junior team members and freelancers or agencies where needed.

The ideal candidate has a proven record of running measurable campaigns, understands B2B and professional services marketing, and can independently manage budgets, channels, and reporting.

Key Responsibilities

Digital Strategy & Campaign Ownership

- Develop and execute end-to-end digital marketing strategies aligned with business goals and service offerings.
- Own the marketing calendar and manage campaigns across search, social, email, and display channels.
- Plan and launch thought leadership campaigns, webinars, and event promotions.
- Recommend channel mix and budget allocation based on performance data.

Paid Marketing (SEM & Social Ads)

- Plan, run, and optimize campaigns on Google Ads, LinkedIn Ads, and Meta Ads.
- Own campaign budgets, bidding strategies, audience targeting, and ad copy to achieve lead and ROI targets.
- Run structured A/B and multivariate tests on ads, landing pages, and email campaigns to improve conversions.

SEO & Website Performance

- Lead on-page, off-page, and technical SEO initiatives to grow organic traffic and rankings.
- Conduct keyword research, competitor analysis, and content gap analysis to shape the content strategy.
- Work with content, design, and web teams to improve landing pages, site structure, and user experience.
- Monitor site health, page speed, and Core Web Vitals, and coordinate fixes.

Social Media & Content Marketing





- Drive the company's presence on LinkedIn, Instagram, X, YouTube, and other platforms.
- Define content themes across thought leadership, case studies, industry insights, and employer branding.
- Brief content writers and graphic designers and review outputs for quality and brand consistency.

Email Marketing, Lead Generation & Funnel Optimization

- Design and manage email campaigns, newsletters, and lead nurturing workflows.
- Work with the sales team to define lead qualification criteria and improve lead-to-opportunity conversion.
- Manage CRM and marketing automation workflows, lead scoring, and database segmentation.

Analytics & Reporting

- Track and report key metrics such as traffic, CTR, CPC, CPL, conversion rate, and ROAS.
- Build dashboards using Google Analytics (GA4), Looker Studio, and platform tools.
- Present regular performance reports and insights to leadership with clear recommendations.

Team Collaboration & Leadership

- Guide and mentor junior marketers, interns, and external agencies or freelancers.
- Collaborate with content, design, sales, and leadership teams to deliver campaigns on time.
- Stay ahead of digital marketing trends, algorithm changes, and current tools, including AI-assisted marketing.

Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field (MBA or a digital marketing certification is an advantage).
- Certifications in Google Ads, Google Analytics, HubSpot, or Meta Blueprint are a plus.

Experience
- 3-4 years of hands-on experience in digital marketing, with a track record of managing campaigns and budgets independently.
- Experience in B2B, Finance, Consulting, Technology, SaaS, or Professional Services is preferred.
- Demonstrated results in lead generation, with case examples or campaign performance data.
- Prior experience mentoring or coordinating with junior team members or agencies is preferred.

Required Skills

Digital Marketing Expertise

- Search Engine Optimization (SEO)
- Search Engine Marketing (Google Ads)
- Social Media Marketing (organic and paid)




- Email Marketing & Marketing Automation
- Lead Generation & Funnel Optimization
- Content Marketing Strategy
- Conversion Rate Optimization (CRO)
- Budget Planning & Campaign Management

Analytics & Reporting

- Campaign Performance Analysis
- Data Interpretation & Dashboard Reporting
- A/B and Multivariate Testing
- Attribution and ROI Measurement

Tools

- Google Ads, Google Analytics (GA4), Google Search Console, Looker Studio
- LinkedIn Campaign Manager, Meta Business Suite
- SEMrush / Ahrefs / Moz (or similar)
- HubSpot / Zoho / Mailchimp (or similar CRM and automation tools)
- WordPress / CMS (working knowledge), Canva (basic design)
- AI Marketing and Content Tools (preferred)

Core Competencies
- Strategic and Analytical Thinking
- Creative Thinking
- Ownership and Accountability
- Attention to Detail
- Time and Project Management
- Collaboration & Stakeholder Management
- Communication Skills (written and verbal)
- Mentoring and Team Support
- Adaptability & Learning Agility

Key Performance Indicators (KPIs)
- Lead Volume and Lead Quality
- Lead-to-Opportunity Conversion
- Cost per Lead (CPL) and ROAS
- Website Traffic and Organic Ranking Growth
- Social Media Reach and Engagement
- Email Open, Click-Through, and Conversion Rates
- Campaign Delivery Timelines
- Stakeholder Satisfaction

Why Join Inttegria Global Partners?
- Shape the digital presence and growth engine of an emerging global brand.
- Take ownership of channels, budgets, and strategy, with room to grow into leadership.
- Work on diverse campaigns spanning finance, technology, analytics, consulting, and corporate communications.
- Collaborate directly with content, design, sales, and leadership teams.
- Enjoy a culture of innovation, continuous learning, and professional development.

Drive Digital Growth. Build Brands. Inspire Business Growth with Inttegria Global Partners.

Role: Digital Marketer / Senior Digital Marketing Executive

Industry Type: Accounting / Auditing

Department: Marketing & Communications

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

- UG: Any Graduate (preferably BBA / B.Com / BA in Marketing, Mass Communication, or related field)
- PG: Any Postgraduate

Key Skills: Digital Marketing SEO, Google Ads, LinkedIn Ads, Social Media Marketing, Email Marketing, Marketing Automation, Google Analytics, Lead Generation, Content Strategy, HubSpot

Work Location: In person

📌 Digital Marketer (Bengaluru)
🏢 Inttegria Global Partners
📍 Bengaluru