Datameris Launchpad is looking for a Digital Growth Manager to lead and scale our digital acquisition and growth initiatives. This role will be responsible for developing and executing growth strategies across paid marketing, organic channels, social media, content, email, and conversion funnels.

The ideal candidate will combine strategic thinking, performance marketing expertise, analytics, creative problem-solving, and strong execution to drive qualified leads, improve conversions, and contribute directly to business growth.

You will work closely with the Sales, Product, and Marketing teams to optimize customer journeys, improve lead quality, strengthen funnel performance, and maximize marketing ROI. The role also involves building scalable marketing systems, monitoring key performance metrics, conducting experiments, and leading a high-performing digital marketing team.

This is a high-ownership role suited for a growth-focused marketing professional who is comfortable moving between strategy and hands-on execution in a fast-paced EdTech environment.

What You’ll Own

● Own and execute the digital growth strategy for Launchpad in alignment with business, product, and revenue priorities

● Lead acquisition across paid, organic, social, content, email, and funnel-led channels ● Build scalable systems for lead generation, nurturing, conversion, attribution, and performance measurement

● Own core marketing metrics including CAC, CPL, qualified lead cost, funnel conversion, channel efficiency, and ROI

● Partner closely with Sales to improve lead quality, counselling conversion,



and enrolment outcomes

● Continuously test audiences, offers, creatives, messaging, landing pages, funnels, and channels

● Build clear dashboards and decision systems that turn marketing data into action

● Build, lead, and develop a high-performing digital marketing team

● Translate customer insights, sales feedback, competitor activity, and market signals into growth initiatives

● Identify underperforming channels or campaigns early and make clear decisions on what to scale, improve, or stop

What We’re Looking For

● Strong experience in digital marketing, growth, demand generation, or customer acquisition

● Proven ability to connect marketing activity to measurable business outcomes

● Strong understanding of performance marketing, funnels, conversion, positioning, and customer journeys

● Solid analytical ability and comfort working with numbers, experiments, and performance data

● Ability to lead specialists across different marketing disciplines

● High ownership, bias for action, and strong execution discipline

● Ability to prioritise effectively in a fast-moving environment

● Strong communication, judgment, and decision-making skills

● Ability to move comfortably between strategy and execution

● A mindset focused on continuously learning, testing, and improving Experience in EdTech, education, SaaS, career services, consumer internet, or another high-growth business is preferred.

Benefits

- Paid sick time

Work Location: In person

Pay: ₹35,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Digital Growth Manager (Kochi)
🏢 Datameris IT Solutions
📍 Kochi