Role: Digital Ecommerce Merchandiser – TikTok Shop

Location: Remote (India)

Working Hours: Aligned with UK Business Hours

About the Role

We are looking for a hands-on, commercially minded Digital Ecommerce Merchandiser – TikTok Shop to manage, maintain and optimise our TikTok Shop presence.

This role combines TikTok Shop management, digital merchandising, ecommerce content, creator and affiliate coordination, campaign execution and performance optimisation.

You will take ownership of ensuring product listings and shop content are accurate, engaging, on-brand and optimised for conversion, while supporting product launches, promotions, TikTok campaigns and ongoing marketplace growth.

We are particularly interested in candidates with strong hands-on experience using TikTok Shop Seller Centre and exposure to areas such as creator/affiliate programmes, UGC, TikTok Ads and performance analysis. You will work closely with Marketing, Creative and external partners to coordinate content, creative assets, campaigns and marketplace activity.

Key Responsibilities

TikTok Shop Management & Merchandising

- Manage and optimise TikTok Shop Seller Centre on a day-to-day basis.
- Create, upload and maintain product listings, including titles, descriptions, imagery, attributes, pricing and promotional information.
- Maintain catalogue accuracy and ensure product information remains up to date.
- Support the setup and launch of new products and collections on TikTok Shop.
- Manage TikTok Shop promotions, campaigns and seasonal activity.
- Monitor product availability, pricing, promotions and overall listing health.
- Conduct regular content and catalogue audits to identify missing, outdated or inaccurate information.
- Troubleshoot and resolve product listing, catalogue and content issues.
- Monitor competitor activity, marketplace trends and emerging TikTok Shop opportunities.

Creator, Affiliate & UGC Coordination

- Support and coordinate TikTok Shop creator and affiliate programmes.
- Assist with creator and affiliate outreach, recruitment and ongoing coordination.
- Coordinate product sampling and ensure samples and campaign requirements are tracked effectively.
- Work with creators, affiliates and internal teams to support the delivery of ecommerce-focused content.
- Coordinate UGC and creator-led campaigns designed to increase product discovery, engagement and sales.
- Track creator and affiliate activity and identify high-performing content, creators and partnerships.




- Maintain organised creator, affiliate, sampling and content trackers.

Content, Creative & Campaign Management

- Coordinate TikTok Shop content requirements for new product launches, campaigns and promotions.
- Ensure required copy, imagery, video and other ecommerce assets are approved, uploaded and live according to agreed timelines.
- Work closely with Marketing, Creative and external design partners on campaign and content briefs.
- Review creative assets and provide clear feedback on copy, imagery, video, messaging and conversion effectiveness.
- Ensure TikTok Shop content remains accurate, consistent and aligned with brand guidelines.
- Maintain ecommerce asset libraries, content trackers and campaign calendars.
- QA content and product listings before and after publication.
- Support A/B testing of content, creative, product messaging and promotional approaches.

TikTok Ads & Performance Optimisation

- Support and/or manage TikTok Ads activity linked to ecommerce and TikTok Shop growth.
- Monitor campaign and Shop performance and identify opportunities to improve traffic, engagement, conversion and sales.
- Track key metrics such as GMV/sales, conversion rate, ROAS, advertising performance, affiliate performance and content performance.
- Consolidate weekly and monthly performance data and highlight key trends, learnings and optimisation opportunities.
- Analyse creator, affiliate and UGC performance to identify what content is driving engagement and conversion.
- Use performance insights to recommend improvements to listings, creative, campaigns and promotional activity.
- Conduct competitor and trend analysis to identify new content and growth opportunities.
- Proactively identify opportunities to improve TikTok Shop processes and commercial performance.

Required Experience & Skills

- Previous experience in ecommerce, social commerce, digital merchandising or marketplace management.
- Strong hands-on experience managing TikTok Shop / TikTok Shop Seller Centre.
- Experience creating, uploading and optimising TikTok Shop product listings and catalogue content.




- Experience supporting or managing TikTok Shop campaigns and promotions.
- Good understanding of how content and creative influence ecommerce engagement and conversion.
- Experience working with ecommerce performance data and reporting.
- Understanding of TikTok Shop metrics including sales/GMV, conversion and campaign performance.
- Strong copywriting, proofreading and quality-control skills.
- Comfortable reviewing creative assets and providing constructive feedback.
- Strong Excel/Google Sheets skills and confidence working with product and performance data.
- Excellent organisational and project-management skills.
- Strong attention to detail with the ability to manage multiple products, assets, creators, stakeholders and deadlines.
- Proactive, hands-on and comfortable taking ownership of day-to-day TikTok Shop execution.

Preferred Experience

- Experience managing or launching TikTok Shop in the UK and/or US.
- Experience setting up a TikTok Shop or current marketplace channel from scratch.
- Experience with TikTok Ads and paid social campaigns.
- Experience managing creator and affiliate programmes.
- Experience with creator outreach, product sampling and UGC campaigns.
- Experience analysing creator, affiliate and content performance.
- Familiarity with tools such as KaloData, Euka or similar TikTok Shop/creator analytics platforms.
- Experience with A/B testing and creative performance analysis.
- Experience managing new product launches and promotional campaigns.
- Experience working with UK or US consumer brands.
- Experience within FMCG, food & beverage, wellness, beauty or lifestyle brands.

What We're Looking For

You are someone who combines strong TikTok Shop execution with commercial awareness.

You should be comfortable managing the operational detail of TikTok Shop — from product listings, catalogue updates and promotions to creators, affiliates and campaign assets — while also using performance data to understand what is working and where improvements can be made.

The ideal candidate will be able to move confidently between TikTok Shop Seller Centre, creator and affiliate activity, content coordination, campaign execution and performance analysis.

Most importantly, we are looking for someone who has genuinely worked hands-on with TikTok Shop and understands how strong marketplace execution, creator-led content and performance optimisation can contribute to ecommerce growth.

📌 Digital Ecommerce Merchandiser – TikTok Shop (India)
🏢 Opvia.in
📍 India