27 Sep
|
Footprints Childcare Private
|
Noida
27 Sep
Footprints Childcare Private
Noida
Job Purpose :We run performance marketing across a large, multi-city account structure while holding a tight cost per Quality lead. We need someone who owns the paid acquisition engine - not someone who manages an agency that runs it, not only a coordinator between teams, but a person who personally sits inside the accounts, owns the numbers, brings weekly recommendations backed by data. We are also past the point where AI is optional.
AI-native workflows are how we move at the speed this role demands. :Five to seven years of hands-on performance marketing, meaning you personally owned campaigns - not supervised an agency, not contributed to a team lead's account, but made the decisions inside the account yourself. You can tell us your best CPL and exactly how you got there from where you started. You have a current or recent monthly spend you managed independently at real scale, in the range of ₹20 lakh or more a month.
You use Claude or ChatGPT every day for specific work - writing and testing ad copy, interrogating campaign data, debugging tracking, building briefs, forecasting - not occasionally, not to spin out generic content. You think in terms of lead quality and the admissions journey, not click-through rate alone. You are comfortable owning a number, being held to it every single week.
We are especially interested in people who have moved quick in their career, want real ownership earlier than a large company would hand it over. If you have already freelanced, run side projects, or taken on more than your title asked of you, we want to talk.
- ₹20 lakh+ per month in ad spend across Google Ads and Meta, with full account access, real decision-making authority on campaign structure, budget allocation, optimisation
- A defined CPL / CPQL target for admissions enquiries across cities, reported weekly, owned personally
- Conversion tracking across GA4, GTM, Meta Pixel, CAPI - setup, QA, ongoing accuracy
- Continuous testing of ad copy, creatives, landing pages, audience segments, with a clear conclusion drawn from every test
- Ad copy, landing page copy, creative briefs using AI as your production layer, your judgement as the quality filter
- Budget allocation across cities, platforms, funnel stages, reallocated quickly when the data moves
- Experience: 5+ Years
Pay: ₹800,000.00 - ₹1,000,000.00 per year
Benefits
- Provident Fund
Application Question(s):
- Are you comfortable with Noida sector 127 Location?
- What is your current CTC?
- What is your expected CTC?
- How much experience you have in Performance Marketing?
Work Location: In person
📌 Deputy Manager - Performance Marketing (Noida)
🏢 Footprints Childcare Private
📍 Noida