nDesignation: Deputy General Manager – Marketing Project Lead
nLocation: Ahmedabad (Bhat)
nIndustry: Pharmaceutical – International Business Strategy
nExperience: 5–7 years
nEducation: Science / B.Pharm / M.Pharm + MBA from reputed institute
nRole Objective
nLead international marketing strategy and brand portfolio development by working closely with Strategic Business Unit (SBU) marketing heads.
nFocus areas include:
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- Global brand selection
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- Market gap analysis
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- Portfolio optimization
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- Competitive positioning
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- Driving sustainable growth in domestic and international markets
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n???? Key Responsibilities
nMarket Expansion
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- Identify global market gaps through marketing insights.
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- Plan geo-expansion strategies using strong domestic brands.
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n???? Brand Launch & Expansion
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- Develop rationale for new brand launches globally .
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- Introduce successful domestic brands into international markets .
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nMarketing & Operations Coordination
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- Improve execution speed through marketing-operations collaboration.
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- Align supply/operations with market demand.
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nTherapy-Focused Brand Strategy
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- Select brands for global therapy segments .
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- Create attribute mapping for geographic positioning .
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nPortfolio Management
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- Build solid brand & marketing strategies .
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- Optimize product mix and tail-end brands for profitability.
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nExecution & Monitoring
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- Ensure KPI-based marketing execution.
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- Identify risks/opportunities early and recommend corrective actions.
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nIdeal Candidate Profile
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- Background in pharmaceutical marketing or portfolio strategy
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- Experience in international healthcare business projects
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- Skills in:
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- Strategic marketing
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- Business analytics
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- Brand management
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- Cross-functional leadership
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