About the Role

We are looking for a highly driven D2C Manager to take complete ownership of our Direct-to-Consumer business. This is not just a marketing role. The ideal candidate will be responsible for managing and scaling the entire D2C ecosystem, including website management, digital marketing, customer acquisition, retention, CRM, operations coordination, inventory planning, customer experience, analytics, and revenue growth.

The D2C Manager will work closely with the leadership team and act as the single point of ownership for the brand's online business performance.

Key Responsibilities

D2C Business Management

- Own and manage the overall D2C business and revenue targets.
- Develop and execute growth strategies to scale the online business.
- Drive monthly, quarterly, and annual business objectives.
- Monitor and improve overall business performance and profitability.

Website & E-commerce Management
- Manage the brand's Shopify website and D2C operations end-to-end.
- Ensure website health, speed, UX, and conversion optimization.
- Manage product listings, collections, pricing, promotions, and merchandising.
- Coordinate with developers for website enhancements and integrations.
- Optimize the customer journey from landing page to checkout.

Digital Marketing & Customer Acquisition
- Plan and manage Meta Ads, Google Ads, YouTube Ads, and other paid media channels.
- Drive customer acquisition while maintaining efficient marketing spends.
- Manage influencer marketing, affiliate marketing, and partnership campaigns.
- Execute product launch campaigns, seasonal campaigns, and promotional activities.
- Work closely with creative teams to develop high-performing ad creatives and content.

CRM & Retention




- Build and execute customer retention and loyalty programs.
- Manage Email Marketing, WhatsApp Marketing, SMS campaigns, and marketing automation.
- Improve repeat purchases and customer lifetime value.
- Create customer segmentation and personalized communication journeys.

Marketplace & Omnichannel Coordination
- Coordinate with marketplace teams to ensure inventory, pricing, and campaign alignment.
- Ensure a seamless brand experience across all online channels.
- Identify and execute omnichannel growth opportunities.

Inventory & Demand Planning
- Coordinate with supply chain and operations teams to maintain stock availability.
- Forecast demand based on sales trends, marketing activities, and seasonality.
- Minimize stock-outs and excess inventory situations.
- Ensure smooth order fulfillment and delivery processes.

Customer Experience & Support
- Monitor customer reviews, feedback, and service performance.
- Work closely with customer support teams to resolve escalations.
- Implement initiatives to improve customer satisfaction and loyalty.
- Enhance post-purchase customer experience.

Analytics & Reporting
- Monitor and analyze business performance across all D2C channels.
- Track sales, marketing, retention, inventory, and customer metrics.
- Prepare weekly and monthly reports for leadership.




- Identify opportunities for growth through data-driven insights.

Team & Agency Management
- Coordinate with agencies, freelancers, developers, designers, and internal teams.
- Ensure timely execution of campaigns and business initiatives.
- Manage external partners and vendors to achieve business goals.

Required Skills & Qualifications
- 3-5 years of experience managing D2C or e-commerce businesses.
- Robust understanding of Shopify and D2C operations.
- Hands-on experience in performance marketing, CRM, retention, and customer lifecycle management.
- Understanding of inventory management, order fulfilment, and customer service processes.
- Strong analytical and business acumen.
- Excellent project management and stakeholder management skills.
- Ability to manage multiple functions and drive execution independently.
- Entrepreneurial mindset with a strong sense of ownership and accountability.

Preferred Background
- Experience in FMCG, Food & Beverage, QSR, Beauty, Lifestyle, Fashion, or Consumer Brands.
- Experience scaling a D2C brand from growth stage to scale.
- Familiarity with tools such as Shopify, Google Analytics, Meta Ads Manager,

Why Join Us?
- Opportunity to build and scale a fast-growing consumer brand.
- High ownership role with direct impact on business growth.
- Work closely with founders and the leadership team.
- Dynamic, entrepreneurial, and fast-paced work environment.
- Competitive compensation and growth opportunities.

We are looking for someone who can own the D2C business end-to-end and drive growth across marketing, website, customer experience, operations, retention, and revenue.

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