Key Responsibilities

1. D2C Strategy &

- Business Ownership

- Own the D2C P&L; across web and app channels.

- Define growth strategy across acquisition, conversion, retention, and monetization.

- Lead cross-functional collaboration with product, tech, marketing, analytics, and creative teams.

- Build scalable growth processes and experimentation frameworks.

2.

Performance

Marketing &

- Revenue Growth

- Own paid acquisition with robust hands-on expertise in Google Ads and Meta Ads, the primary revenue-driving platforms.

- Drive ROAS-led scaling through creative testing, audience expansion, funnel optimization, and attribution modeling.

- Balance app vs web acquisition economics, focusing on long-term LTV and retention.

3.

Shopify

Web &

- App Platform Ownership

- Own end-to-end performance of Shopify-powered web and mobile app experiences.

- Drive CRO initiatives across homepage, PDPs, checkout, and app flows.

- Work with tech teams to manage Shopify app integrations, APIs, and performance optimization.

- Ensure seamless integration of payments, loyalty, analytics, and marketing tools across web and app.

4. E-Commerce Website Management

- Own the end-to-end performance of the company's D2C website, preferably Shopify.

- Improve website conversion rate, average order value (AOV), customer journey, and overall user experience.

- Manage product listings, collections, merchandising, pricing, promotions, landing pages, and website content.

- Work closely with technology and design teams to improve website functionality and performance.

- Ensure website speed, mobile experience, payment processes,



and checkout journey are optimized.

5.

Performance

Marketing &

- Customer Acquisition

- Lead performance marketing initiatives across Meta, Google, YouTube, and other relevant digital platforms.

- Develop strategies for customer acquisition, retargeting, remarketing, and customer retention.

- Own and optimize key metrics such as ROAS, CAC, CTR, CPC, CVR, AOV, LTV, and contribution margin.

- Work with internal teams and external agencies to improve campaign performance.

- Develop a data-driven approach to marketing budgets and channel allocation.

6. Revenue &

- Conversion Growth

- Drive online sales through effective merchandising, promotions, offers, bundles, and campaigns.

- Analyze the complete e-commerce funnel and identify opportunities to improve conversion.

- Conduct A/B testing and implement CRO initiatives.

- Develop strategies to increase repeat purchases and customer lifetime value.

- Plan and execute major campaigns around festive seasons, launches, sales events, and new product drops.

7. Analytics &

- Business Intelligence

- Track and analyze daily, weekly, and monthly D2C performance.

- Build and monitor dashboards covering revenue, orders, traffic, conversion, CAC, ROAS, AOV, retention,



and profitability.

- Use data and customer insights to make business decisions.

- Identify gaps in performance and implement corrective action plans.

- Present business performance and growth plans to senior management.

8. Product &

- Merchandising

- Work closely with the product and merchandising teams to optimize the online product assortment.

- Identify best-selling, slow-moving, and high-potential products.

- Develop product launch and online merchandising strategies.

- Ensure effective inventory planning in coordination with supply chain and warehouse teams.

- Reduce stock-outs, cancellations, and inventory-related revenue leakage.

9.

Customer

Experience &

- Retention

- Improve the overall customer experience across the D2C journey.

- Work with customer service and operations teams to reduce returns, cancellations, complaints, and delivery issues.

- Develop CRM strategies for customer retention, repeat purchases, and reactivation.

- Drive email, WhatsApp, SMS, and other CRM initiatives where applicable.

- Track customer retention, repeat purchase rate, and customer lifetime value.

10. Operations &

- Cross-Functional Coordination

- Coordinate with marketing, creative, product, finance, warehouse, logistics, technology, and customer service teams.

- Ensure smooth order processing, fulfillment, delivery, returns, and refunds.

- Work with logistics partners and payment gateways to improve operational efficiency.

- Ensure D2C processes are scalable as the business grows.

📌 C Ecommerce Head (Ahmedabad)
🏢 MNR Solutions
📍 Ahmedabad