Role & Responsibilities

- Drive sales of GESAC tungsten carbide cutting tools and indexable inserts across Maharashtra through dealers as well as direct end-user customers.

- Develop new business by identifying and approaching CNC machining companies, OEMs, auto-component manufacturers, engineering companies, job shops and industrial customers.

- Leverage existing relationships with dealers, distributors, purchase teams, production managers, tool room managers and CNC programmers to generate business.

- Understand the customer's machining process, material, machine, component, cutting conditions and application requirements.

- Select the appropriate insert grade, geometry, chip breaker and cutting parameters using GESAC catalogues, application data and technical support.

- Conduct and manage tool trials at customer sites and demonstrate the performance and cost perks of GESAC inserts.

- Establish and prove CPC (Cost Per Component) / tool cost savings against competing brands and convert successful trials into regular business.

- Identify opportunities to replace competing brands and increase GESAC's share of the customer's total cutting-tool consumption.

- Develop and execute conversion strategies for specific applications, machines and components currently using competitor products.

- Manage the complete sales cycle lead generation technical discussion insert selection trial CPC validation commercial negotiation order closure repeat business.

- Regularly visit existing customers and dealers to understand their changing requirements and identify new applications and additional business opportunities.

- Monitor customer and dealer purchases, product movement and consumption to identify opportunities for increasing share of wallet.





- Develop and maintain strong relationships with dealers and ensure adequate stock availability, product movement and market coverage.

- Track enquiries, quotations, trials, orders and sales pipeline and provide regular reports to management.

- Ensure timely payment collection from customers and dealers and actively follow up on outstanding receivables.

- Collect market intelligence on competitor brands, pricing, grades, applications, new products and customer requirements.

- Coordinate with the GESAC technical team and management for complex applications, product recommendations and technical support.

- Achieve assigned sales, new customer acquisition, conversion and collection targets for Maharashtra.

Preferred Candidate Profile

- 5–10 years of experience in the cutting tool / tungsten carbide tooling industry.

- Candidate must have worked with a cutting tool manufacturer, authorized distributor/dealer or established cutting-tool trading company.

- Strong practical knowledge of indexable carbide inserts, turning, milling, drilling and other CNC machining applications.

- Should understand cutting parameters such as cutting speed, feed, depth of cut, insert geometry, grade and chip breaker selection.

- Must be capable of understanding a customer's machining application and using catalogues/application data to select the appropriate insert.





- Experience in conducting tool trials and CPC/Cost Per Component comparisons is highly preferred.

- Should have a proven ability to convert customers from competing cutting-tool brands.

- Must have an existing network/relationships with CNC machining companies, OEMs, auto-component manufacturers, engineering companies, job shops and cutting-tool dealers in Maharashtra.

- Experience handling both direct end users and dealers/distributors will be an advantage.

- Strong business development, negotiation, follow-up and closing skills.

- Commercially aware and comfortable handling pricing, margins, sales targets and payment collections.

- Should be willing to travel extensively across Pune and Maharashtra for customer visits and trials.

- Mechanical Engineering Diploma/Degree or equivalent technical qualification preferred.

- Good communication skills in English, Hindi and Marathi.

- Should be self-driven, technically confident and capable of independently handling customers from initial enquiry through trial, conversion and repeat sales.

- Valid driving licence and willingness to travel within Maharashtra is required.

Perks and Benefits

- Competitive salary based on experience and existing industry network.

- Performance-based incentives linked to sales and business development.

- Travel allowance / reimbursement for customer and dealer visits.

- Opportunity to work with GESAC, a leading global tungsten carbide cutting-tool manufacturer.

- Opportunity to build and manage the GESAC business across Maharashtra.

- Strong growth opportunity within a growing technical-sales organization.

- Exposure to a wide range of CNC machining applications, industries and cutting-tool technologies.

📌 Cutting Tools Sales Manager (Pune)
🏢 Wolfmet Solutions
📍 Pune