We are hiring for a Customer Lifecycle Manager

Own the customer lifecycle after the first purchase and drive repeat purchases, retention, engagement, and customer lifetime value (LTV) through data-driven communication across WhatsApp, Email, SMS and other CRM channels.

Key Responsibilities:-

- Build and execute customer lifecycle journeys across WhatsApp, Email, SMS and other retention channels.
- Drive repeat purchase revenue from existing customers.
- Segment customers based on purchase history, class/exam, category, engagement, recency and behaviour .
- Create automated journeys for cross-sell, upsell, replenishment, new launches, offers and win-back.
- Plan and execute WhatsApp broadcasts, email campaigns and SMS campaigns.
- Build triggers such as post-purchase, abandoned cart, product recommendations, exam milestones and inactive-customer reactivation .
- Continuously improve open rates, CTR, conversion rates, repeat purchase rate and campaign ROI through experimentation and A/B testing.
- Work closely with Marketing, Category, E-commerce,



Tech and Data teams to identify lifecycle growth opportunities.
- Maintain campaign calendars, dashboards and regular performance reporting .

Key KPI's:- Repeat Purchase Revenue | Repeat Purchase Rate | Customer LTV | Retention/Reactivation Rate | CRM Conversion Rate | Revenue per Customer | Campaign ROI

Ideal Candidates:-

- 3–6 years of experience in CRM, Retention Marketing, Lifecycle Marketing or Customer Engagement.
- Hands-on experience with WhatsApp Marketing, Email Marketing and SMS platforms .
- Solid understanding of customer segmentation, marketing automation and lifecycle journeys .
- Highly analytical and comfortable working with customer and transaction data.
- Experience in D2C, E-commerce, EdTech, Retail or Consumer businesses preferred.

What are we looking for:- A revenue-focused lifecycle marketer who doesn't just send campaigns—but understands customer behaviour and can systematically turn first-time buyers into repeat customers.

📌 Customer Lifecycle Manager (Agra)
🏢 Oswaal Books
📍 Agra