Company Description Pericent BPM and DMS Software (P) Limited is a Jaipur-based enterprise software company specialising in docEdge, a Document Management System, and bpmEdge, a Business Process Management System. The company serves organisations across NBFC, Manufacturing, Healthcare, and Government sectors that require robust document control and workflow automation.

Its solutions help clients improve operational efficiency, maintain regulatory compliance, and streamline critical business processes. PERICENT® offers a technology-driven environment where professionals can contribute to scalable, secure, and innovative enterprise products.

Creative Marketing Analyst

Company: PERICENT® BPM & DMS Software Pvt. Ltd.

Location: Jaipur, Rajasthan

Employment Type: Full-Time | In-Office

Experience: 2–4 Years

Department: Marketing & Business Growth

Industry: B2B SaaS / Enterprise Software

About PERICENT®

PERICENT® is an enterprise software company building solutions for Document Management, Business Process Management, Workflow Automation, and Digital Transformation .

Our flagship platforms — docEdge® and bpmEdge® — help enterprises digitize documents, automate business processes, improve operational visibility, and strengthen information governance and compliance.

We are looking for someone who can combine creative thinking with analytical execution and turn market insights into campaigns that generate meaningful business conversations.

About the Role

We are looking for a Creative Marketing Analyst who can connect three things:

Market Intelligence → Creative Messaging → Qualified Pipeline

This is not a traditional content-only marketing role. You will be expected to understand our products, identify the problems faced by our target industries, build relevant campaigns, and measure what actually contributes to lead generation and business growth.

We believe in problem-first storytelling over feature dumps and pipeline over vanity metrics.

What You'll Own1. B2B Campaign Strategy

- Develop solution-led marketing campaigns for docEdge® and bpmEdge®.
- Convert customer pain points and industry challenges into compelling marketing narratives.
- Create campaigns for target sectors such as Manufacturing, NBFC, Healthcare, FMCG, Pharma, Textiles, and other enterprise segments.
- Develop industry-specific messaging and value propositions.

1. Email Marketing

- Plan and execute targeted B2B email campaigns.
- Develop prospect-specific email sequences and nurture campaigns.
- Write compelling subject lines, messaging, CTAs, and follow-up sequences.




- Analyze open rates, click-through rates, responses, MQLs, and meetings generated.
- Continuously test and optimize campaigns.

1. LinkedIn & Paid Campaigns

- Plan and execute LinkedIn campaigns for B2B decision-makers.
- Support and manage Meta advertising campaigns where relevant to business objectives.
- Develop audience segments, campaign messaging, creatives, and CTAs.
- Coordinate with design and sales teams for campaign execution.
- Monitor campaign performance and optimize based on data.

1. Market & Competitor Research

- Conduct research on industries, companies, competitors, and market trends.
- Identify emerging business problems and technology requirements.
- Build ICPs and buyer personas.
- Research decision-makers and account-level opportunities.
- Convert research findings into actionable campaign strategies.

1. Content & Storytelling

- Develop problem-led content for LinkedIn, email, landing pages, brochures, and campaigns.
- Translate complex enterprise software capabilities into simple business outcomes.
- Create content around themes such as:
- Document digitization
- Workflow automation
- Process visibility
- Compliance
- Operational efficiency
- Enterprise information management
- Digital transformation

1. Sales & Marketing Alignment

- Work closely with Sales, SDR, Pre-Sales, and Business Operations teams.
- Understand sales objections, prospect conversations, and market feedback.
- Create campaigns that support actual sales opportunities.
- Provide Sales with relevant messaging, content, account insights, and campaign leads.
- Track lead quality and campaign-to-pipeline contribution.

Key Performance Indicators Success in this role will be measured through business impact , not just content volume.

Key metrics include

- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Qualified meetings generated
- Campaign-to-lead conversion
- Lead-to-opportunity conversion
- Email response and engagement rates
- LinkedIn campaign performance
- Paid campaign ROI
- Cost per qualified lead
- Pipeline contribution
- Account engagement
- CRM and campaign data quality

Required Skills
- 2–4 years of experience in B2B Marketing, SaaS Marketing, Demand Generation,



Growth Marketing, or Marketing Analytics
- Strong understanding of B2B marketing funnels
- Excellent written and verbal communication
- Strong copywriting and storytelling skills
- Experience with LinkedIn marketing and B2B prospecting
- Experience with email marketing and campaign management
- Understanding of paid advertising, preferably LinkedIn and Meta
- Strong market and competitor research capabilities
- Ability to analyze campaign data and derive actionable insights
- Solid understanding of ICP, buyer personas, lead nurturing, and conversion funnels

Preferred Tools Experience with tools such as:
- LinkedIn / LinkedIn Campaign Manager
- Meta Ads Manager
- HubSpot or similar CRM
- Google Analytics
- Google Ads
- Email marketing / automation platforms
- Canva / Figma or similar creative tools
- Excel / Google Sheets for marketing analytics

Who We're Looking For We're looking for someone who is:

Creative enough to tell the story.

Analytical enough to measure the impact.

Commercial enough to understand the pipeline.

You should be comfortable moving between research, strategy, copywriting, campaign execution, analytics, and sales collaboration.

Most importantly, you should be able to answer:

“What business problem are we solving, who has that problem, and how do we turn that insight into a qualified business opportunity?” Reporting Structure

Direct Reporting: Vice President – Operations & Business Management

Functional Collaboration:

- Sales & Business Development
- SDR / Lead Generation Team
- Pre-Sales / Business Analyst Team
- Operations & CRM
- Leadership Team

What You Can Expect at PERICENT®
- Work directly with enterprise B2B SaaS products
- Exposure to CXO-level audiences and enterprise accounts
- Opportunity to build campaigns from strategy to execution
- Cross-functional exposure across Marketing, Sales, Pre-Sales, and Operations
- Performance-driven growth environment
- Opportunity to take ownership of the company's B2B marketing engine

Apply Now Location: Jaipur, Rajasthan

Experience: 2–4 Years

Employment: Full-Time | In-Office

Email: [email protected]

Contact: +91 78781 04637

PERICENT® | docEdge® | bpmEdge®

Empowering Organizations. Enriching Society.

Add a concise LinkedIn-ready versionClarify role seniority and ownership

Try ChatGPT Work in the desktop app

ChatGPT Work helps you move real work forward by turning one-off tasks into reusable workflows, polished outputs, and live artifacts. Included in your plan.

Download the app

📌 Creative Marketing Analyst (Jaipur)
🏢 Pericent BPM And DMS Software (P
📍 Jaipur