Job Title: Creative Director

Company: SILAII

Location: Adyar, Chennai

Work Mode: Work from Office

Employment Type: Full-time, Permanent

Experience: 4 Years

CTC: ₹7.8 – 9.0 LPA (₹60,000–₹75,000 per month)

Job Summary

SILAII is looking for a Creative Director to lead the creative vision and brand direction across all customer touchpoints. The ideal candidate should have strong experience working in-house with an E-commerce / D2C brand and should have hands-on expertise in brand identity, campaign development, product launches, digital creatives and premium visual storytelling.

The candidate should have a strong portfolio demonstrating end-to-end creative ownership, from concept development and visual direction to execution, while maintaining consistency with the brand's identity and customer experience.

Key Responsibilities

- Lead the overall creative direction and visual identity of the SILAII brand.
- Develop and execute creative concepts for brand campaigns, product launches and marketing initiatives.
- Build and maintain a consistent premium brand identity across digital and physical customer touchpoints.
- Develop creative concepts for social media, website, e-commerce platforms, advertisements and other digital channels.
- Collaborate with Marketing, Sales, E-commerce and other internal teams to translate business objectives into creative campaigns.
- Lead the creative process from concept development to final execution.
- Provide creative direction for photography, videography, graphic design, content and other visual assets.
- Develop compelling brand storytelling that communicates SILAII's products, values and premium positioning.




- Ensure consistency in visual language, tone, design and customer experience across all brand touchpoints.
- Work closely with internal creative teams and external creative partners, when required.
- Review and ensure the quality of all creative outputs before final release.
- Develop creative concepts for new product launches, collections, seasonal campaigns and promotional activities.
- Understand customer behaviour and translate customer insights into relevant creative experiences.
- Stay updated with current trends in premium branding, e-commerce, D2C, design and digital content.

Key Skills

- Creative Direction
- Brand Identity & Brand Building
- E-commerce / D2C Creative
- Campaign Concept Development
- Product Launches
- Premium Branding
- Visual Storytelling
- Art & Visual Direction
- Digital Creatives
- Social Media Creative
- Creative Strategy
- Photography & Videography Direction
- Customer Experience
- Portfolio Development
- Strong Communication & Presentation Skills

Candidate Requirements

- Education: Bachelor's degree in Design, Visual Communication, Advertising, Fine Arts, Marketing or a related field.
- 4 years of experience in Creative Direction, Brand Creative or similar roles.
- Mandatory experience working with an E-commerce / D2C brand.




- Must have experience working in-house for a single brand.
- Candidates primarily from a digital agency background will not be preferred.
- Solid experience in developing brand identity, campaigns, product launches and digital creatives.
- Strong understanding of premium branding, visual direction, storytelling and customer experience.
- Must have a strong portfolio showcasing end-to-end creative ownership.
- Ability to independently develop creative concepts and take them through execution.
- Strong understanding of digital platforms and e-commerce creative requirements.
- Excellent communication, creative thinking and problem-solving skills.
- Ability to collaborate effectively with cross-functional teams.

Compensation & Benefits

- Annual CTC: ₹7.8 – 9.0 LPA, based on experience and interview performance.
- Performance-based growth opportunities.
- Opportunity to lead the creative direction of a growing premium D2C brand.
- Health Insurance.

Preferred Candidate

- Candidates with experience in premium/luxury, lifestyle, fashion, home décor, art, jewellery or similar consumer brands will be preferred.
- Candidates with strong D2C / e-commerce brand-building experience.
- Candidates who can demonstrate significant individual ownership of creative projects.
- Candidates willing to work on-site at Adyar, Chennai.
- Candidates who can reliably commute to or relocate to Adyar, Chennai.

How to Apply

Can apply through [email protected]

Contact no: (phone hidden)

Portfolio submission is mandatory for this role.

Pay: ₹60,000.00 - ₹75,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Creative Director (Chennai)
🏢 SILAII
📍 Chennai