The Role

As Creative Director, you will own the creative direction of Humans of Hustle across content formats.

You will be responsible for building concepts, shaping creative narratives, executing ideas on ground, and maintaining a strong creative standard across everything we put out.

This is not a role limited to giving creative feedback from the sidelines. We're looking for someone who understands the entire journey — concept → strategy →

pre-production → shoot → execution → final content.

You will work closely with the content, production, graphic/design and wider creative teams, while also being able to communicate and present ideas clearly to clients,

partners, and internal stakeholders.

What You'll Do

- Concept Building & Creative Direction

● Develop original concepts and creative formats for Humans of Hustle and its brand partners.

● Turn broad briefs, conversations, trends, or business objectives into solid,

differentiated content ideas.

● Build creative narratives, formats, hooks, visual directions and storytelling approaches.

● Think beyond conventional podcast/content formats and constantly explore new ways to tell stories.

● Ensure every concept has a clear thought, purpose and execution plan.

- Concept Execution

- Take ownership of creative ideas from conception to final execution.
- Translate concepts into practical shoot plans, visual references, scripts,

treatments and execution frameworks.

● Work closely with production teams to ensure the original creative intent survives execution.

● Be hands-on during shoots and comfortable making creative decisions on the spot.

● Maintain quality and consistency across the final output.

- Shooting & Production

- Have a strong understanding of video production and shooting processes.
- Understand cameras, framing, lighting, composition, locations, talent direction

and overall visual storytelling.
- Be comfortable being on set and directing shoots when required.




- Collaborate with photographers, videographers, editors, producers and other

creative professionals.

● Know what is realistically achievable within a given budget, timeline and production setup.

- Team Management & Collaboration

- Lead and manage the creative team while maintaining a high creative bar.
- Collaborate closely with content, graphic/design and production teams.
- Give explicit creative direction, feedback and briefs.
- Build a culture where ideas are challenged, improved and executed rather

than getting stuck in endless discussions.

● Ensure different teams are aligned on the creative vision, deadlines and deliverables.

- Client & Stakeholder Communication

● Present and explain concepts clearly to clients, brand partners and internal teams.

- Be able to articulate the "why" behind an idea, not just the "what."
- Convert complex thoughts into simple, compelling creative narratives.
- Handle feedback thoughtfully while protecting the core creative idea.
- Build confidence and trust with clients through strong communication and

ownership.
- Content & Social Understanding

- Stay deeply plugged into the content, creator and social media ecosystem.
- Understand what makes content interesting, shareable, watchable and

culturally relevant.

● Have a robust understanding of content strategy across platforms such as

Instagram, YouTube and other emerging platforms.

● Understand the difference between creating content for reach, engagement,

brand building and storytelling.

● Keep track of evolving formats, internet culture, creators,



trends and audience behaviour.

What We're Looking For

● 2+ years of experience in creative, content, media, advertising, production or a related field.

- Strong concept-building and storytelling ability.
- Proven ability to take concepts from idea to execution.
- Good understanding of shooting and video production.
- Strong visual sense and creative judgment.
- Experience working with multidisciplinary teams.
- Excellent communication and presentation skills.
- Ability to explain ideas and creative thinking clearly.
- Highly structured, organised and proactive.
- Someone who takes ownership instead of waiting for instructions.
- Strong understanding of social media and the modern content ecosystem.
- Ability to work in a fast-moving environment with multiple projects and

stakeholders.

● A strong portfolio/showreel demonstrating your creative thinking and execution.

Good to Have

These aren't mandatory, but would be a strong advantage:

- Experience working on podcasts or interview-led content.
- Experience at a media agency, creative agency, production house or content

studio.
- Experience working on live events, panels, experiences or large-scale shoots.
- Experience creating branded content or working directly with clients.
- Experience building a content property, media page, YouTube channel,

creator brand or something of your own.

● A personal project, content venture, community, show, channel or creative initiative that demonstrates entrepreneurial thinking.

● Experience working with founders, creators, brands or personalities. If you believe great content starts with a great idea — and a great idea means nothing without great execution — we'd love to hear from you.

To apply: Share your CV + portfolio/showreel + 2–3 pieces of work you're particularly proud of, along with a short note on why you think you'd be a good fit for Humans of

Hustle at

📌 Creative Director (Erode)
🏢 Humans Of Hustle
📍 Erode