Department: Brand & Communications

nExperience: 3–5 years

nReporting To: Creative & Content Manager / Head of Brand & Communications

nLocation: Delhi NCR

Role OverviewnWe are looking for a highly creative, organised and execution-focused Senior Executive – Creative & Content to support House of Chikankari's creative expression across website, shoots, social and retention channels .

nThe role will work closely with the Brand, D2C, CRM, Social and Revenue teams to translate business and campaign requirements into high-quality, on-brand creative.

nThis person should have strong visual taste, understand fashion/lifestyle content, be comfortable managing shoots and production partners, and understand how creative needs differ across website, social, CRM and performance channels.

Key Responsibilities1.

Creative

Direction & Brand Consistencyn

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- Support the Creative & Content Manager in maintaining HOC's visual identity across customer touchpoints.
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- Translate campaign and product briefs into creative concepts and visual directions.
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- Develop moodboards, references, layouts, visual treatments and creative briefs.
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- Ensure all creative output follows HOC's brand guidelines.
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- Review creative execution from designers, photographers, videographers and external partners.
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- Build a strong understanding of HOC's aesthetic, customer and product storytelling.
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2.

Website

Creative & ContentnOwn day-to-day creative execution for the website in collaboration with the D2C/E-commerce team.

nResponsibilities include:

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- Homepage banners and creative
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- Collection/launch banners
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- Product and collection storytelling
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- Campaign landing pages
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- Website merchandising creatives
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- Promotional creatives
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- Visual content for new launches
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- Coordinating with designers/developers to ensure assets are uploaded correctly
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- Ensuring website content is visually consistent and commercially relevant
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nD2C owns website performance and conversion; this role owns creative execution.

- Website & Product ShootsnSupport and coordinate shoots required for website and digital commerce.

nPre-shoot:

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- Understand SKU and asset requirements from D2C/Buying.
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- Prepare moodboards and visual references.
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- Create shot lists.
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- Coordinate with photographers, models, stylists, makeup artists and production partners.
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- Ensure all required products and samples are available.
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nDuring shoot:

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- Ensure the approved creative direction is followed.
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- Ensure required website/product shots are captured.
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- Coordinate additional social/CRM assets where required.
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- Identify missing shots and assets in real time.
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nPost-shoot:

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- Coordinate editing and retouching.
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- Manage asset selection and approvals.
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- Ensure final assets are delivered within timelines.
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- Organise and maintain the digital asset library.
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4. Retention CreativenWork with the CRM/Retention team to create high-quality content for:

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- WhatsApp
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- Email
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- SMS
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- Push notifications
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- Win-back campaigns
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- Repeat customer campaigns
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- New customer journeys
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- VIP/customer campaigns
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- Festive and promotional communication
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nResponsibilities:

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- Translate CRM briefs into creative concepts.
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- Develop visual direction and content treatments.
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- Coordinate design and copy execution.
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- Ensure retention communication remains premium and brand-led.
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- Create variations for different customer segments and campaigns.
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nCRM owns retention strategy and revenue; this role owns the creative execution.

- Social & Content Supportnn
- Support the Social team with creative assets for reels, posts, stories and campaigns.
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- Repurpose shoot assets across multiple channels.
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- Identify opportunities to create social-first content during website/product shoots.
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- Support content production for launches, campaigns and cultural moments.
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- Maintain consistency between social, website and CRM communication.
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6. Cross-Functional CollaborationnWork closely with:

nD2C / E-commerce

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- Website requirements
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- Product launches
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- Homepage/collection creative
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- Commercial campaigns
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nCRM / Retention

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- Customer journeys
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- Campaign calendars
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- Retention creative
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nBrand & Social

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- Campaigns
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- Social content
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- Brand storytelling
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nBuying / Product

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- New collections
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- Product stories
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- Product launches
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nPerformance Marketing

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- Ad asset requirements
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- Creative variations
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- Campaign assets
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Ideal Candidatenn
- 3–5 years of experience in creative/content roles.
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- Experience in fashion, beauty, lifestyle, D2C or premium consumer brands preferred.
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- Strong understanding of fashion imagery and visual storytelling.
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- Good eye for composition, styling, typography and aesthetics.
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- Experience coordinating photoshoots.
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- Comfortable working with photographers, designers, videographers and agencies.
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- Understanding of website/e-commerce creative requirements.
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- Understanding of email/WhatsApp/CRM creative.
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- Robust knowledge of Instagram and digital content formats.
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- Excellent project management and follow-through.
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- Strong communication and stakeholder management skills.
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- Comfortable working in a fast-paced environment with multiple launches and deadlines.
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📌 Creative Director (New Delhi)
🏢 House of Chikankari
📍 New Delhi