Department: Brand & Communications

nExperience: 3–5 years

nReporting To: Creative & Content Manager / Head of Brand & Communications

nLocation: Delhi NCR

Role OverviewnWe are looking for a highly creative, organised and execution-focused Senior Executive – Creative & Content to support House of Chikankari's creative expression across website, shoots, social and retention channels .

nThe role will work closely with the Brand, D2C, CRM, Social and Revenue teams to translate business and campaign requirements into high-quality, on-brand creative.

nThis person should have strong visual taste, understand fashion/lifestyle content, be comfortable managing shoots and production partners, and understand how creative needs differ across website, social, CRM and performance channels.

Key Responsibilities1.

Creative

Direction & Brand Consistencyn

n
- Support the Creative & Content Manager in maintaining HOC's visual identity across customer touchpoints.
n
- Translate campaign and product briefs into creative concepts and visual directions.
n
- Develop moodboards, references, layouts, visual treatments and creative briefs.
n
- Ensure all creative output follows HOC's brand guidelines.
n
- Review creative execution from designers, photographers, videographers and external partners.
n
- Build a strong understanding of HOC's aesthetic, customer and product storytelling.
n

2.

Website

Creative & ContentnOwn day-to-day creative execution for the website in collaboration with the D2C/E-commerce team.

nResponsibilities include:

n

n
- Homepage banners and creative
n
- Collection/launch banners
n
- Product and collection storytelling
n
- Campaign landing pages
n
- Website merchandising creatives
n
- Promotional creatives
n
- Visual content for new launches
n
- Coordinating with designers/developers to ensure assets are uploaded correctly
n
- Ensuring website content is visually consistent and commercially relevant
n





nD2C owns website performance and conversion; this role owns creative execution.

- Website & Product ShootsnSupport and coordinate shoots required for website and digital commerce.

nPre-shoot:

n

n
- Understand SKU and asset requirements from D2C/Buying.
n
- Prepare moodboards and visual references.
n
- Create shot lists.
n
- Coordinate with photographers, models, stylists, makeup artists and production partners.
n
- Ensure all required products and samples are available.
n

nDuring shoot:

n

n
- Ensure the approved creative direction is followed.
n
- Ensure required website/product shots are captured.
n
- Coordinate additional social/CRM assets where required.
n
- Identify missing shots and assets in real time.
n

nPost-shoot:

n

n
- Coordinate editing and retouching.
n
- Manage asset selection and approvals.
n
- Ensure final assets are delivered within timelines.
n
- Organise and maintain the digital asset library.
n

4. Retention CreativenWork with the CRM/Retention team to create high-quality content for:

n

n
- WhatsApp
n
- Email
n
- SMS
n
- Push notifications
n
- Win-back campaigns
n
- Repeat customer campaigns
n
- New customer journeys
n
- VIP/customer campaigns
n
- Festive and promotional communication
n

nResponsibilities:

n

n
- Translate CRM briefs into creative concepts.
n
- Develop visual direction and content treatments.
n
- Coordinate design and copy execution.
n
- Ensure retention communication remains premium and brand-led.
n
- Create variations for different customer segments and campaigns.
n





nCRM owns retention strategy and revenue; this role owns the creative execution.

- Social & Content Supportnn
- Support the Social team with creative assets for reels, posts, stories and campaigns.
n
- Repurpose shoot assets across multiple channels.
n
- Identify opportunities to create social-first content during website/product shoots.
n
- Support content production for launches, campaigns and cultural moments.
n
- Maintain consistency between social, website and CRM communication.
n
6. Cross-Functional CollaborationnWork closely with:

nD2C / E-commerce

n

n
- Website requirements
n
- Product launches
n
- Homepage/collection creative
n
- Commercial campaigns
n

nCRM / Retention

n

n
- Customer journeys
n
- Campaign calendars
n
- Retention creative
n

nBrand & Social

n

n
- Campaigns
n
- Social content
n
- Brand storytelling
n

nBuying / Product

n

n
- New collections
n
- Product stories
n
- Product launches
n

nPerformance Marketing

n

n
- Ad asset requirements
n
- Creative variations
n
- Campaign assets
n

Ideal Candidatenn
- 3–5 years of experience in creative/content roles.
n
- Experience in fashion, beauty, lifestyle, D2C or premium consumer brands preferred.
n
- Robust understanding of fashion imagery and visual storytelling.
n
- Good eye for composition, styling, typography and aesthetics.
n
- Experience coordinating photoshoots.
n
- Comfortable working with photographers, designers, videographers and agencies.
n
- Understanding of website/e-commerce creative requirements.
n
- Understanding of email/WhatsApp/CRM creative.
n
- Strong knowledge of Instagram and digital content formats.
n
- Excellent project management and follow-through.
n
- Strong communication and stakeholder management skills.
n
- Comfortable working in a fast-paced environment with multiple launches and deadlines.
n

n

📌 Creative Director (New Delhi)
🏢 House of Chikankari
📍 New Delhi