n

nINDIRA UNIVERSITY

nJob Title: Creative Director Branding Team

nLocation: Indira University, Pune

nExperience: 8+ Years

nRole Overview:

nIndira University is seeking a visionary and strategic Creative Director to lead its Branding Team. This role is pivotal in shaping and elevating the University’s brand identity across all platforms. The incumbent will drive creative excellence, oversee brand communication strategies, and ensure consistent, high-impact visual and content storytelling aligned with the institution’s premium positioning.

nKey Responsibilities:

n

n
- Lead the development and execution of comprehensive brand strategies to strengthen the University’s positioning and visibility.
n
- Oversee all creative outputs including digital campaigns, print collaterals, social media content, website creatives, and event branding.
n
- Ensure consistency of brand identity, tone, and messaging across all internal and external communications.
n
- Manage and mentor the creative team including designers, content writers, and external agencies.
n
- Collaborate closely with marketing, admissions, and leadership teams to align branding with business objectives and enrollment goals.
n
- Conceptualize and execute high-impact campaigns for admissions, events, and institutional promotions.
n
- Drive innovation in design, storytelling, and digital engagement to enhance brand recall and differentiation.
n
- Review and approve creative deliverables, ensuring quality, originality, and adherence to timelines.
n
- Stay updated with industry trends, tools, and best practices in branding and design.
n
- Manage vendor relationships including agencies, printers, and media partners.
n

nCore Competencies:

n

n
- Strong creative vision with a strategic mindset.
n
- Excellent leadership and team management skills.
n
- Advanced understanding of branding, design principles, and storytelling.
n
- Strong communication and presentation skills.
n
- Ability to manage multiple projects and meet tight deadlines.
n




- Proficiency in design tools and creative platforms (Adobe Creative Suite, etc.).
n

nEducational Qualification:

n

n
- Bachelor’s degree in Design, Fine Arts, Mass Communication, Marketing, or related field (Master’s preferred).
n

nExperience Requirement:

n

n
- 5–7 years of relevant experience in branding, creative direction, or marketing communications.
n
- Proven experience in leading creative teams and delivering impactful campaigns.
n
- Experience in education sector or corporate branding environments will be an advantage.
n

n

n

nBrand Strategy & Positioning — University, School & Programme Brands

nCreative Direction — Campaign concepts, visual language & brand expression

nStudent Acquisition & Recruitment Marketing

nBrand Architecture — University Schools Programmes

nIntegrated 360 Campaigns — Digital, OOH, Print, Social, Events & On-ground

nYouth & Gen-Z Communication

nAdmissions Communication & Conversion Journeys

nProgramme Launch & Go-to-Market

nContent Strategy & Storytelling

nInstitutional & Corporate Branding

nEmployer & Internal Branding

nCampus & Student Experience Branding

nReputation & Perception Management

nAgency & Creative Team Leadership

nAI-led Creative Development & Content Production

nCreative & Technology Exposure

nDesign & Creative Adobe Photoshop | Illustrator | InDesign | Premiere Pro | After Effects | Figma | Canva

nDigital & Social Meta Business Suite | Google Ads | LinkedIn Campaign Manager | YouTube | Google Analytics 4 | Google Search Console

nContent & AI ChatGPT | Gemini | Midjourney | Adobe Firefly | AI Image Generation | AI Video Generation | AI-assisted Copywriting | AI Content Ideation

nAnalytics & Marketing Power BI | Excel | Google Sheets | CRM | Marketing Automation | Lead Funnel Analytics | Campaign Attribution

n

n

nCompensation & Benefits:

n

n
- Salary: 12 LPA to 15 LPA (based on experience and portfolio).
n
- Chance to lead branding for a reputed and growing academic institution.
n
- Exposure to high-impact strategic and creative initiatives.
n

n

📌 Creative Director - Branding (Pune)
🏢 Indira University
📍 Pune