- Develop creative and compelling copy for advertising campaigns across digital, print, social media, outdoor, radio, video, and other communication platforms.
- Write brand messaging, campaign concepts, headlines, taglines, body copy, captions, scripts, and promotional content.
- Translate creative briefs and marketing objectives into clear, engaging, and strategically relevant communication.
- Work closely with Art Directors, Graphic Designers, Creative Directors, Social Media teams, Marketing teams, and external agencies to develop integrated campaigns.
- Generate creative concepts and campaign ideas that align with the brand's positioning, tone of voice, and business objectives.
- Develop copy for digital advertising, including Google/Meta ads, display banners, landing pages, websites, apps, emailers, and push notifications.
- Create engaging content for social media platforms, including posts, reels, videos, campaigns, and topical communication.
- Write scripts for brand films, commercials, product videos, reels, explainer videos, and other audiovisual content.
- Develop copy for print and offline communication, including brochures, flyers, posters, newspaper advertisements, catalogues,



POS materials, and outdoor advertising.
- Create product descriptions, packaging copy, point-of-sale communication, and retail messaging.Adapt campaign ideas and messaging across different formats, audiences, geographies, and communication channels while maintaining consistency.
- Participate in creative brainstorming, campaign ideation, presentations, and review meetings.
- Coordinate with designers and production teams to ensure the final creative execution accurately reflects the intended communication.
- Stay updated on advertising trends, emerging formats, social media trends, popular culture, and evolving consumer behaviour.
- Contribute to building and evolving the brand's creative language and communication identity.

Skills Required :
- Advertising Copywriting
- Advertising scripting
- Social Media Content Generation
- Creative Advertising Campaign Ideas

Pay: ₹480,000.00 - ₹540,000.00 per year

Advantages

- Health insurance
- Provident Fund

Experience:
- Copywriting: 5 years (Preferred)

Work Location: In person

📌 Copywriter (Bengaluru)
🏢 Freshtohome Foods Private
📍 Bengaluru