CMR UNIVERSITY | BENGALURU

Position: Content Writer

Department: Creative & Communications

Experience: 2–3 years

Location: Bengaluru

Employment Type: Full-time

About the Role

CMR University is looking for a talented and versatile Content Writer with exceptional command of the English language, solid storytelling abilities, and a flair for creative copywriting.

The ideal candidate will be equally comfortable crafting compelling social media captions, developing SEO-optimised blogs, writing thought leadership articles, and creating engaging copy for digital advertising campaigns.

The role requires a writer who can adapt their writing style across platforms and audiences while maintaining the University's brand voice, editorial standards, and communication objectives.

Key Responsibilities1. Content Writing and Development

- Develop high-quality, original content for the University's website, blogs, newsletters, brochures, emailers, and other communication materials.
- Research and write informative, engaging articles on higher education, innovation, research, student life, and emerging industry trends.
- Translate complex academic and technical information into accessible, audience-friendly content.
- Proofread, edit, and refine content to ensure grammatical accuracy, clarity, consistency, and readability.

2. Creative Copywriting and Digital Campaigns

- Develop compelling taglines, campaign headlines, and creative concepts for institutional branding and admissions campaigns.
- Write engaging social media captions, carousel copy, and video scripts for Instagram, Facebook, LinkedIn, and YouTube.
- Create persuasive Meta ad copy, including headlines, primary text, descriptions, and calls to action.
- Adapt messaging for different target audiences, including prospective students, parents, industry professionals, and academic stakeholders.
- Collaborate with graphic designers and video editors to ensure seamless integration of copy and visuals.

3. Blogs and Thought Leadership

- Research, conceptualise, and write SEO-friendly blogs on academic programmes, career opportunities, industry developments, and relevant educational topics.
- Ghostwrite thought leadership articles, opinion pieces,



and executive communications for University leadership and subject matter experts.
- Conduct interviews with faculty members, researchers, and industry experts to develop insightful, authoritative content.
- Repurpose interviews, speeches, and video transcripts into compelling articles and digital content.
- Adapt long-form content for platforms such as LinkedIn, Medium, and Substack.

4. LinkedIn and Social Media Content

- Develop engaging LinkedIn posts that highlight institutional achievements, research, industry collaborations, and thought leadership.
- Write platform-specific content that balances professional storytelling with audience engagement.
- Identify relevant content opportunities and contribute ideas for social media campaigns.
- Work closely with the social media team to ensure content aligns with campaign objectives and publishing schedules.

5. SEO Content Writing and Optimisation

- Conduct keyword research and incorporate relevant keywords naturally into website content and blogs.
- Develop SEO-friendly headlines, meta titles, meta descriptions, and page content.
- Apply on-page SEO best practices, including appropriate heading structures, internal linking, and search intent alignment.
- Optimise existing content to improve search visibility, relevance, and readability.
- Work with the digital marketing team to identify content gaps and develop keyword-driven content.
- Use SEO tools such as SEMrush, Ahrefs, or Google Search Console to support content development and optimisation.

6. Editorial Standards and Brand Consistency

- Adhere strictly to the CMR University style guide, brand voice, and editorial guidelines.
- Ensure consistency in tone, terminology, grammar, punctuation, and formatting across all communication materials.




- Maintain UK English conventions across all written content.
- Verify facts, statistics, quotations, and institutional claims before publication.
- Incorporate feedback from stakeholders while preserving editorial quality and brand integrity.

7. Collaboration and Content Management

- Collaborate with the content lead, designers, social media team, PR team, and digital marketing team to execute integrated communication campaigns.
- Coordinate with academic departments and internal stakeholders to gather information and develop content.
- Manage multiple writing assignments while meeting deadlines and maintaining quality.
- Contribute to editorial and social media calendars, content planning, and brainstorming sessions.
- Maintain organised content files and ensure appropriate version control.

Required Qualifications and Skills Bachelor's degree in English, Journalism, Mass Communication, Media Studies, or a related discipline.

2–3 years of professional experience in content writing, copywriting, journalism, digital marketing, or corporate communications.

Exceptional command of English grammar, vocabulary, punctuation, and syntax, with excellent written and verbal communication skills.

Demonstrated ability to write both long-form editorial content and concise, impactful advertising copy.

Working knowledge of SEO principles, keyword research, and content optimisation.

Strong research, interviewing, proofreading, and editing skills.

Ability to understand and consistently apply an institutional style guide.

Ability to manage multiple assignments, incorporate feedback, and meet deadlines.

Preferred Skills

- Previous experience writing for educational institutions, media organisations, advertising agencies, or corporate brands.
- Familiarity with WordPress or other content management systems.
- Experience using SEO and content optimisation tools.
- Basic understanding of digital advertising, social media analytics, and audience engagement.
- Experience interviewing senior executives or subject matter experts and developing ghostwritten articles.

Pay: ₹20,148.90 - ₹45,235.08 per month

Work Location: In person

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