Company Description Promptlane helps product-focused companies increase customer retention, drive product adoption, and reduce churn without adding to their headcount. By optimizing customer journeys and in-product experiences, Promptlane enables teams to achieve better outcomes with their existing resources. The company focuses on data-driven strategies and automation to improve how users engage with digital products.

Applicants joining Promptlane will contribute to scalable solutions that directly impact customer success and business growth.

Role Description The Content Manager is a full-time, in office role based in the Mumbai Metropolitan Region. This role is responsible for planning, creating, and managing content across multiple channels, including the company website, blog, social media, email campaigns, and customer-facing product materials. Day-to-day tasks include developing and maintaining an editorial calendar, coordinating with product, marketing, and customer success teams to align content with key initiatives, and ensuring consistent brand messaging.

The Content

Manager will analyze content performance, refine strategies based on data and feedback, and oversee workflows with writers, designers, and other contributors.



This role also includes maintaining content quality standards, managing approvals, and ensuring all materials are clear, accurate, and tailored to target audiences.

Qualifications

- Strong content planning and management skills, including editorial calendar ownership and campaign coordination.
- Proficiency in content creation for digital channels, such as web pages, blogs, social media, and email.
- Ability to analyze content metrics, interpret user behavior, and adapt strategies to improve engagement and retention.
- Experience collaborating with cross-functional teams (product, marketing, and customer success) to support business goals.
- Excellent written and verbal communication skills, with attention to clarity, consistency, and brand voice.
- Familiarity with content management systems (CMS), basic SEO principles, and marketing automation tools is preferred.
- Strong organizational and time-management abilities, with the capacity to handle multiple projects and deadlines.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.
- Prior experience in SaaS, product-led growth, or customer success-focused environments is an advantage.

📌 Content Manager (Mumbai)
🏢 PromptLane
📍 Mumbai