About the Role

We are looking for an entrepreneurial leader to own the digital growth of our Margin Trading Facility (MTF) business. This is a high-impact role responsible for building MTF into one of the largest digital revenue engines. The role works across Product, Growth, Marketing, Analytics and Trading to drive MTF adoption, utilization, customer retention and book growth.

Key Responsibilities

Own MTF Business Growth

- Own digital MTF book growth across acquisition, activation and repeat usage.

- Drive MTF AUM, active users, utilization and revenue targets.

- Identify growth opportunities across the customer lifecycle.

- Build quarterly and annual growth roadmaps.

Product &

- Customer Experience

- Define and prioritize new MTF product enhancements.

- Build seamless customer journeys for discovery, activation and usage.

- Improve onboarding and reduce friction across digital platforms.

- Partner with Product and Technology teams to execute enhancements.

- Drive features such as smart recommendations, portfolio-based eligibility, margin insights, funding nudges and risk notifications.

Customer Growth &

- Engagement

- Increase MTF activation, repeat usage, average book size and retention.

- Own campaigns across App, Web, Push, WhatsApp, Email,



SMS and in-app messaging.

Data &

- Analytics

- Track activation, active customers, AUM, revenue, utilisation, funnel conversion and campaign performance.

- Develop dashboards and generate actionable insights.

Experimentation &

- Optimisation

- Run continuous experiments on pricing, personalisation, behavioural nudges, landing pages, journey optimisation and AI-driven recommendations.

Cross-functional Leadership

- Partner with Product, Technology, Sales, Marketing, Risk, Compliance, Operations, Research and Analytics teams.

- Lead initiatives from concept through execution.

Market Intelligence

- Track competitor MTF offerings, customer behaviour, digital trends and regulatory developments.

- Translate insights into product and growth initiatives.

Desired Candidate Profile

- 8 to 12 years' experience in Digital Product, Growth, Trading Products or Fintech.

- Solid understanding of equity markets and capital markets.

- Experience with MTF, brokerage or leveraged products preferred.

- Strong analytical, stakeholder management and execution skills.

- Experience in experimentation and conversion optimization.

📌 Chief Manager Digital MTF Growth (Navi Mumbai)
🏢 Axis Direct
📍 Navi Mumbai