Position: Channel Sales Manager (CSM)

Industry: Elevators & Escalators

Department: Sales / Business Development

Experience: 8–10 years

Job Summary

We are looking for an experienced Channel Sales Manager to develop and manage our channel partner network in the elevator and escalator industry.

The candidate will be responsible for identifying, onboarding, developing and managing distributors, dealers, consultants, contractors, channel partners and other business partners to achieve sales and revenue targets.

The ideal candidate should have strong experience in B2B/channel sales, partner management, business development and relationship management, preferably within the elevator, building solutions, construction, HVAC, electrical, industrial equipment or related industries.

Key Responsibilities

- Develop and execute the channel sales strategy for the assigned territory/market.
- Identify and onboard new dealers, distributors, channel partners and business associates.
- Develop strong relationships with existing channel partners and improve partner productivity.
- Achieve monthly, quarterly and annual sales/revenue targets.
- Generate new business opportunities through channel partners.
- Prepare and implement joint business plans with key partners.
- Conduct regular partner meetings, business reviews and performance evaluations.
- Train and support channel partners on products, applications, pricing and sales processes.
- Monitor partner-wise sales performance, pipeline and target achievement.
- Develop new markets and increase market penetration through the channel network.
- Work closely with internal teams including Sales, Engineering, Projects, Service, Finance and Marketing.
- Support partners in preparing quotations, commercial proposals and customer presentations.
- Lead commercial negotiations within company guidelines.




- Monitor competitor activities, pricing and market trends.
- Ensure accurate sales forecasting and regular reporting to management.
- Manage channel conflicts and resolve partner/customer issues.
- Ensure compliance with company policies, commercial terms, confidentiality requirements and applicable regulations.
- Participate in exhibitions, customer meetings, partner events and other business-development activities.
- Travel regularly within the assigned territory and, where required, internationally.

Required Skills
- Strong Channel Sales / B2B Sales experience.
- Proven track record of achieving sales targets.
- Excellent partner/distributor/dealer management skills.
- Strong business-development and lead-generation capabilities.
- Excellent negotiation and communication skills.
- Strong presentation and relationship-management skills.
- Ability to develop and execute territory/channel strategies.
- Good analytical skills and ability to work with sales reports and CRM.
- Strong understanding of sales pipeline and forecasting.
- Ability to work independently and manage multiple stakeholders.
- Willingness to travel extensively.

International Experience – Preferred / Required Candidates with international channel-sales experience will be preferred.

The candidate should ideally have experience in one or more of the following:

- Managing international distributors/channel partners.
- Developing business in overseas markets.




- Managing customers/partners across different countries and cultures.
- Working with international sales targets and KPIs.
- Handling international commercial negotiations.
- Understanding regional market dynamics and competitor activity.
- Working across different time zones.
- Managing confidentiality/NDA requirements and commercially sensitive information.

International market exposure: GCC / Middle East / Africa / Europe / APAC / other relevant markets.

Preferred Industry Background

Candidates from the following industries may be considered:

- Elevators & Escalators
- Building Automation
- HVAC
- Electrical / Electromechanical Products
- Construction / Building Materials
- Industrial Equipment
- Engineering Products
- Capital Equipment
- Infrastructure / Building Solutions
- Other B2B technical products

Education
- Bachelor's degree in Engineering, Business Administration, Sales, Marketing or a related field.
- MBA/Sales & Marketing qualification will be an advantage.

Key Performance Indicators (KPIs)
- Sales revenue achievement
- New channel partner acquisition
- Active partner growth
- Partner-wise sales performance
- Pipeline value and conversion
- Market/territory growth
- Current customer acquisition
- Partner productivity
- Gross margin / contribution
- Forecast accuracy
- Customer and partner satisfaction

Ideal Candidate Profile The ideal candidate is a target-oriented, commercially strong and relationship-driven sales professional who can independently develop a channel network and generate measurable revenue. Experience in the elevator/escalator or related technical B2B industry, combined with international channel-sales exposure, will be highly advantageous.

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Work Location: In person

📌 Channel Sales Manager (Palavakkam)
🏢 Nibav Lifts Private
📍 Palavakkam