Department: Sales

N Job Type: Full-Time

N Experience: 3–5 Years

Job Summary NWe are looking for an experienced and target-oriented Channel Sales Manager to develop and manage our dealer and distributor network and drive sales growth across assigned markets.

N Candidates with relevant Channel Sales experience in the mattress industry will be preferred. Experience in the furniture, home furnishing, or related consumer-product industry will also be considered.

N n The ideal candidate should have strong experience in channel sales, dealer and distributor management, market development, and achieving sales targets. The candidate should also have a good understanding of dealer networks, retail markets, and territory development.

N Key Responsibilities n

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- Develop and maintain strong relationships with dealers, distributors, retailers, and channel partners.
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- Identify and onboard new dealers and distributors to expand the company‘s network.
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- Achieve monthly, quarterly, and annual sales targets through effective channel management.
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- Drive both primary and secondary sales across assigned territories.
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- Develop and implement channel sales plans to increase market reach and revenue.
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- Regularly visit dealers, distributors, retailers, and key customers to understand market requirements.
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- Monitor dealer and distributor performance and take necessary actions to improve sales.
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- Identify new market opportunities and expand the company‘s presence in existing and current territories.
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- Ensure proper product availability and visibility across the channel.
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- Coordinate with dealersand distributors regarding orders, stock availability, pricing, schemes, promotions,



and payments.
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- Work closely with sales, marketing, logistics, and accounts teams to ensure smooth order execution and customer service.
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- Track competitor activities, market trends, pricing, and customer preferences.
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- Prepare regular sales reports, forecasts, market updates, and channel performance reports.
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- Support dealers and distributors with product knowledge, sales promotions, and new product launches.
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- Resolve channel partnerconcerns and maintain long-term business relationships.
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- Monitor outstanding payments and coordinate with channel partners for timely collections.
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- Conduct regular market analysis and provide feedback to management on opportunities and challenges.
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Required Qualifications & Skills Nn
- Bachelor‘s degreein Business Administration, Marketing, Sales, or a related field.
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- 3–5 years of relevant experience in Channel Sales, preferably in the mattress industry.
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- Experience in the furniture, home furnishing, or related consumer-product industry will also be considered.
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- Strong experience in dealer and distributor management.
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- Good understanding of primary and secondary sales.
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- Proven track record of achieving sales targets.
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- Good knowledge of dealer/distributor networks and local market dynamics.
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- Strong negotiation and relationship-management skills.
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- Good communication and presentation skills.
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- Strong analytical, planning, and problem-solving abilities.
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- Ability to independently manage territories and channel partners.
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- Willingness to travel extensively within the assigned territory.
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- Proficiency in MS Office, especially Excel, and sales reporting tools.
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📌 Channel Sales Manager - Mattress Industry (Ernakulam)
🏢 BBP INDIA
📍 Ernakulam