Business Head - Influencer Marketing (Gurugram)

Business Head - Influencer Marketing (Gurugram)

27 Sep
|
The Curators
|
Gurugram

27 Sep

The Curators

Gurugram

Business Operations Head - Influencer Marketing

Location: Gurugram, India

Reporting To: Founder & CEO

Role Overview The Head of Operations will lead the overall operational excellence of the Influencer Marketing Agency, ensuring flawless campaign execution, inter-team coordination, profitability, and scalability. This role bridges strategy and execution across Client Servicing, Creator Partnerships, Finance, HR, and Production to make the agency run like a well-oiled engine.

Key Responsibilities

1. Operational Strategy & Process Excellence

- Design, implement, and refine SOPs across departments (Client Servicing, Campaign Management, Finance, and HR).
- Establish clear workflows for campaign execution, approvals, and reporting.
- Identify inefficiencies and automate processes using tools (e.g., Asana, Notion, Google Workspace, etc.).
- Build quarterly and annual operational roadmaps aligned with business growth goals.

2. Performance & Delivery Management

- Oversee the execution of all influencer marketing campaigns to ensure timely, quality delivery.
- Define success KPIs for campaign delivery, client satisfaction, and profitability.
- Collaborate with Client Servicing and Finance to ensure projects meet margin expectations.
- Monitor utilization and productivity of cross-functional teams.

3. Financial & Resource Planning

- Work with the Finance Head to manage project budgets, cost controls, and vendor payments.




- Track team P&L; performance by vertical (tech, lifestyle, luxury, etc.).
- Optimize headcount planning, vendor partnerships, and talent utilization.

4. Leadership & People Management

- Lead and mentor the Operations, Campaign, and Project Management teams.
- Build a culture of accountability, transparency, and continuous improvement.
- Partner with HR for hiring, onboarding, and career progression of operational staff.

5. Growth Enablement

- Support the CEO in scaling the agency for SME IPO readiness and build governance and compliance frameworks.
- Implement dashboards and MIS systems for weekly business reviews.
- Ensure cross-department alignment between Sales, Strategy, and Operations.

Qualifications & Skills

- 12-15 years of experience in Operations / Business Management (preferably in digital, influencer, or media agencies).
- Strong understanding of campaign operations, vendor management, and digital project delivery.
- Proficiency in data-driven decision-making (Excel, Power BI, Google Sheets).
- Excellent leadership, communication, and analytical skills.
- Proven ability to scale operations in a fast-growing workplace.

KPIs / Success Metrics

- On-time, error-free campaign delivery rate
- Operational profit margin adherence
- Team productivity & retention rate
- Client satisfaction/renewal rate
- Process automation & cost optimization milestones achieved quarterly

📌 Business Head - Influencer Marketing (Gurugram)
🏢 The Curators
📍 Gurugram

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