Once an enterprise account is signed, the BDM takes full ownership of launching the product, nurturing the relationship, expanding its revenue footprint, and ensuring sustained engagement. The BDM is accountable for driving account growth, improving customer retention, and maximizing lifetime value through strategic and operational initiatives.

Key Responsibilities

Account Growth &

- Nurturing - Build deep relationships, understand usage patterns, and identify opportunities for expansion

Customer Retention &

- Satisfaction - Actively manage customer experience, solve pain points, and upsell and cross sell

Churn Management - Identify churn risks early and proactively address root causes

Maximize LTV (Lifetime Value) - Ensure customers see ongoing clinical and commercial value from the platform

Cross-Selling &

- Upselling - Introduce new modules, solutions, and upgrades based on contextual need Engagement &
- Outreach Programs - Plan doctor meets, training sessions, and stakeholder engagement initiatives

Team/People Management -Coach clinic-level (Cust side) or KAM / Support executives to ensure operational excellence

Core Competencies

Hospital Workflow Understanding - Helps navigate operational and clinical adoption barriers

Product &

- Operational Orientation - Ability to guide usage, troubleshoot friction points, and ensure outcome delivery

Stakeholder &

- Relationship Management -Multi-level coordination from doctors to hospital admins to IT or procurement

Medical &

- Decision Support Acumen - Understands the value of clinical data and decision support logic for engagement.

Communication &

- Influencing Skills - Ensures alignment, trust-building, and clear communication across hierarchies

Problem Solving &

- Ownership - Quickly resolves issues and maintains customer satisfaction

Traits &

- Attributes

Persuasive &





- Influential - Can drive adoption, motivate usage, and push for upsells

Extroverted &

- Approachable - Maintains visibility, builds easy rapport with clinicians and hospital staff

High Cognitive Aptitude - Quick learner who can handle complex information and adjust to dynamic needs

Patience &

- Persistence Handles slow-moving accounts and ensures long-term nurturing

Self-Driven &

- Accountable -Takes complete ownership of customer success metrics

Experience

5 – 6 years of experience in any of the following: o Healthcare business development o Hospital account management o Pharma (New therapy and innovative drugs). Part of the GTM teams o Specialized Diagnostics like stem cell banking, genomics, genetic screenings. Should have handled hospital/clinic accounts, ideally with post-sale engagement and revenue responsibility.

Experience in managing multiple stakeholders (doctors, administrators, procurement teams, nursing staff) is essential.

Education

Bachelor’s degree in Life Sciences, Pharmacy, Biomedical Engineering, Allied Health, or B Tech with healthcare exposure. MBA in Healthcare, Marketing, or General Management is an advantage, but not mandatory

Other Requirements

Robust command of English and local language (based on territory) Willingness to travel frequently to hospital sites, clinics, and customer locations Comfortable working in a cross-functional team environment with Sales, Product, and Customer Support Proficiency in MS Office, CRM tools, and basic digital communication platforms

Location

Vijayawada, Vijayawada, Andhra Pradesh, India 520001

Qualification

Bachelor’s degree in Life Sciences, Pharmacy, Biomedical Engineering, Allied Health, or B Tech with healthcare exposure.

- MBA in Healthcare, Marketing, or General Management is an advantage, but not mandatory.

Department

Business Development

📌 Business Development Manager - Medtech Company, Vijayawada
🏢 Nextenti Tech Private
📍 Vijayawada