RailsCarma is looking for a Business Development Executive to generate qualified international leads for our software development, SaaS, cloud, AI and digital marketing services.

Responsibilities

- Identify target companies and decision-makers across international markets using Apollo, LinkedIn and online research.
- Build, verify and segment prospect lists by industry, geography, company size and business needs.
- Create and manage Apollo email sequences, including personalised messages, automated follow-ups and outreach tasks.
- Generate leads through LinkedIn prospecting, connection requests and personalised conversations.
- Plan and execute targeted email campaigns, monitor responses and improve messaging.
- Qualify prospects based on their requirements, budget, decision-making process and project timelines.
- Schedule discovery calls and coordinate with the sales team on qualified opportunities.
- Maintain accurate lead records, outreach activity and follow-up status in Zoho CRM.
- Support workflows connecting Apollo outreach with CRM lead tracking and follow-up management.
- Track qualified leads, meetings booked,



response rates and pipeline contribution against agreed targets.

Requirements

- 1–3 years of experience in B2B lead generation or business development, preferably in IT services or SaaS.
- Hands-on experience with Apollo prospecting, email sequences and outreach automation.
- Experience in LinkedIn lead generation and international prospect engagement.
- Working knowledge of CRM tools;

experience with Zoho CRM is preferred.

- Understanding of email personalisation, list quality, deliverability and campaign reporting.
- Solid written and verbal English, research skills and consistent follow-up habits.
- Ability to manage multiple campaigns and work towards lead generation targets.

Preferred Skills

- MBA in Marketing, International Business, IT or a related field.
- Familiarity with software development services, SaaS products, cloud solutions or AI services.
- Experience targeting markets such as North America, the UK or the Middle East.

📌 Business Development Executive (India)
🏢 RailsCarma
📍 India