Job Summary:

Responsible for identifying and reactivating inactive clients, handling new business inquiries, and converting potential leads into active customers. The role requires proactive client communication, efficient follow-ups, coordination with internal teams, and maintaining accurate lead data for reporting and analysis.

Key Responsibilities:

1. Inactive Client Reactivation

- Analyze databases to identify inactive clients.

- Understand reasons for inactivity (pricing, service issues, competition).

- Re-engage clients through personalized communication.

- Offer revised pricing or service terms (after internal discussion).

- Schedule regular follow-ups to drive conversion.

1. New Business Query Handling

- Respond promptly to inquiries received via email, calls, website, or social media.

- Qualify leads based on product requirements, volume, location, etc.

- Share product information, pricing, and samples as per company policy.

- Coordinate with pricing and CRM teams for client-specific requirements.

- Track all lead stages in CRM/Excel.

1. Follow-ups & Lead Conversion

- Maintain consistent follow-up with both inactive and new query clients.

- Push for sample feedback, pricing acceptance, and order finalization.





- Close leads in a timely and structured manner.

- Escalate concerns or bottlenecks to seniors for faster resolution.

1. Coordination & Handover

- Share converted leads with the sales/CRM team for further processing.

- Coordinate internally for rate finalization, documentation, or credit approvals.

- Ensure smooth transition of account from lead stage to customer.

1. Reporting & Analysis

- Maintain and update lead tracker and follow-up sheet regularly.

- Share weekly and monthly reports on lead status, reactivations, and conversions.

- Analyze trends in client drop-off and feedback for internal improvement.

1. Market Intelligence

- Gather insights on competitors, market trends, and client preferences.

- Share feedback with management to improve offerings.

Skills Required:

- Excellent verbal and written communication

- Solid follow-up and client relationship skills

- Basic knowledge of CRM tools, Excel/Google Sheets

- Good analytical and problem-solving ability

- Understanding of sales lifecycle and customer behavior

Qualifications:

- Graduate in any discipline

- 1-3 years of experience in business development or inside sales

📌 Business Development Executive JD (New Delhi)
🏢 AJANTA SOYA
📍 New Delhi