Company Description Badho is building a smarter commerce ecosystem for India’s FMCG and commodity trade by connecting brands with buyers across the country while supporting traditional trade channels. Through the Badho platform, brands can list their catalogues, receive and manage orders, coordinate fulfilment from existing warehouses, and expand demand across new markets without disrupting current distribution networks. The platform brings together brands, retailers, resellers, institutions, and other wholesale buyers in one digital environment, supporting product discovery, order generation, delivery coordination, tracking, communication, and settlement.

Badho

Delivery provides logistics support that improves reliability, visibility, and operational control for distributors. Guided by the belief that traditional trade needs smarter infrastructure rather than replacement, Badho is building the technology, marketplace access, and fulfilment layer that drives faster expansion, better sourcing, and more transparent, efficient trade.

Role Description This is a full-time, on-site Business Development Executive role based in Gurugram.

The Business Development

Executive will identify and pursue new business opportunities with FMCG brands, distributors, and buyers, building a strong pipeline through market research, networking, and lead generation activities. The role involves presenting Badho’s platform and solutions, conducting product demos,



and developing proposals that address client needs and business goals. The person in this position will manage end-to-end client onboarding, coordinate with internal teams to support implementation, and maintain ongoing account relationships to drive adoption and growth.

Day-to-day responsibilities also include tracking performance metrics, providing regular updates to stakeholders, and contributing feedback to improve the product and go-to-market strategies.

Qualifications

- New Business Development and Lead Generation skills, including the ability to identify prospects, build pipelines, and convert opportunities.
- Business and Account Management skills to manage relationships, negotiate agreements, and support long-term client growth.
- Strong Communication skills for clear, persuasive presentations, client interactions, and cross-functional collaboration.
- Experience in B2B sales or business development, preferably in FMCG, commodities, logistics, or digital marketplace environments.
- Ability to work independently in a rapid-paced environment, with strong organizational and follow-up skills.
- Comfort with digital tools and CRM systems for tracking leads, activities, and performance metrics.
- Bachelor’s degree in Business, Marketing, Commerce, or a related field, or equivalent practical experience.
- Proficiency in English and Hindi; additional local language skills are an advantage.

📌 Business Development Executive (Gurugram)
🏢 Badho
📍 Gurugram