Branding Lead / Manager to strengthen brand positioning, visibility and engagement across patient and stakeholder touchpoints.
Key Responsibilities
- Develop and execute integrated brand strategies aligned with business and growth objectives.
- Strengthen brand positioning, visibility, recall and consistency across channels.
- Lead integrated campaigns across digital, social media, content, PR, outdoor and on-ground platforms.
- Leverage patient insights, market trends and competitor intelligence to identify branding opportunities.
- Drive digital and social media initiatives to enhance brand engagement and reach.
- Work closely with internal teams and external agencies to deliver high-impact campaigns and communications.
- Ensure consistent brand identity across hospital touchpoints.
What We're Looking For
- 8–10+ years of experience in brand management, marketing or communications.
- Healthcare/hospital, FMCG, consumer or service-brand experience preferred.
- Proven experience in developing and executing integrated brand campaigns.
- MBA/PGDM in Marketing, Communications or a related discipline preferred.
- Robust creative, analytical, communication and stakeholder-management skills.
📌 BRANDING LEAD / MANAGER (Thiruvananthapuram)
🏢 Aster DM Quality Care
📍 Thiruvananthapuram
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