1 Line JD - Own the corporate and product brand of a scaling B2B education SaaS company, turning sharp positioning into consistent campaigns, content, events, and sales enablement. ?

The Mission Build a consistent, recognizable, and trusted market identity for a growing education technology company and its flagship ERP platform - one that reflects the quality of the product and the ambition of the business.

About The Organization The organization is a growth-stage education technology company scaling a B2B SaaS ERP platform across universities and educational institutions.

It is now at a pivotal stage: the product is growing, the market chance is expanding, and the business needs a dedicated brand leader to create one coherent identity across every stakeholder touchpoint. The goal is to make the company and its product recognizable, trusted, and professionally represented wherever customers encounter them.

The Role

This is a strategic brand leadership role spanning corporate identity, product positioning, communication, creative direction, events, digital presence, and brand measurement.

You will connect strategy with execution - setting the positioning, building the systems, and coordinating internal teams and external partners so every campaign, asset, event, and customer interaction feels unmistakably part of the same brand.

What You'll Own

- Brand Strategy and Positioning - Strengthen corporate and product positioning while tracking competitors and industry trends across the education technology and ERP landscape.
- Corporate and Product Branding - Build a consistent identity across channels, collateral, campaigns,



and customer-facing surfaces.
- Brand Communication - Own communication themes, campaign narratives, content, case studies, testimonials, and product messaging.
- Creative Direction - Coordinate with UI/UX, graphic design, marketing teams, and external agencies to maintain a high and consistent brand standard.
- Events and Visibility - Own branding for exhibitions, conferences, seminars, and university events to maximize corporate presence and recall.
- Digital Brand Presence - Strengthen consistency and professionalism across the website, LinkedIn, social media, and digital campaigns.
- Brand Monitoring - Track visibility, engagement, competitor positioning, and overall brand effectiveness through measurable KPIs.

Who We're Looking For A strategic, detail-oriented brand professional who understands both the creative and commercial dimensions of brand management. You can shape a positioning framework, turn it into clear communication, and protect the quality of the brand across many teams and formats. Must-Have Capabilities
- Strong understanding of brand management and positioning frameworks.
- Strategic and creative thinking with a quality-first mindset.
- Excellent communication and content-planning skills.




- Ability to coordinate multiple stakeholders and creative teams.
- Meticulous attention to detail and consistency across all outputs.
- Comfort moving between strategy, creative review, campaign execution, and measurement.

Distinct Advantage Prior experience in one or more of the following will strengthen your candidacy:
- B2B branding
- SaaS or ERP products
- Education technology
- IT products
- Technology products sold to institutional decision-makers

? Understanding a technology product and the needs of a B2B decision-maker audience is especially valuable in this role.

What Good Looks Like

- Corporate and product brands feel connected, differentiated, and consistently expressed.
- Sales, marketing, product, and event teams work from a shared messaging and visual system.
- Customers encounter the same professional brand experience across digital, physical, and human touchpoints.
- Campaign and content decisions are informed by measurable visibility, engagement, and competitive context.
- The brand becomes one customers recognize, trust, remember, and recommend.

Logistics - Role Head of Brand / Brand Lead Employment Full-time Work model Hybrid / Remote Location Rajkot or Mumbai Industry B2B education technology, ERP, and SaaS

Why This Role Is Worth It

This is an opportunity to build and lead the brand of a growing technology company and its flagship education ERP product - shaping how customers recognize it, trust it, remember it, and recommend it.

✍️

Ready to build a B2B technology brand with lasting market recognition? Apply to lead the next phase of its growth.

📌 Branding LeadB SaaS (Education) (Rajkot)
🏢 Tamatar Talent
📍 Rajkot