Brand Strategist

Location: Chandigarh

Employment Type: Full-time

Experience: 5-8 yrs

Department: Brand / Marketing

Reports To: Founders

About the Role

We’re looking for a strategic, curious, and commercially minded Brand Strategist to shape how our brand is positioned, communicated, and experienced across every touchpoint.

You’ll turn consumer insights, market trends, business objectives, and cultural signals into transparent brand strategies that inspire creative work and drive business growth. This role sits at the intersection of strategy, creativity, culture, and business.

Key Responsibilities

- Develop and evolve the brand strategy, positioning, proposition, personality, and messaging.
- Translate business goals into actionable brand and communication strategies.
- Conduct market, competitor, category, audience, and cultural research.
- Identify consumer insights, motivations, tensions, and emerging opportunities.
- Develop audience segmentation, personas, customer journeys, and communication frameworks.
- Create strategic briefs that give creative and marketing teams a clear direction.
- Partner closely with creative, content, social, performance marketing, product, and leadership teams.
- Ensure consistency of brand identity, tone of voice, and messaging across channels.
- Lead brand launches, campaigns, rebrands, and major communication initiatives from a strategic perspective.
- Track cultural and category trends and identify opportunities for the brand to participate meaningfully.
- Use research, campaign performance, and market feedback to refine brand strategy.
- Present strategic recommendations and rationale to senior stakeholders and clients.
- Develop brand guidelines, messaging frameworks, positioning documents, and other strategic assets as required.

What We’re Looking For
- 5-8 years of experience in brand strategy, advertising, marketing strategy, consulting, or a related field.




- Strong understanding of branding, consumer behavior, communications, and marketing.
- Ability to turn complex information and research into simple, compelling strategic narratives.
- Strong analytical and problem-solving skills combined with creative thinking.
- Excellent written and verbal communication skills.
- Ability to develop sharp consumer insights rather than simply report research findings.
- Strong presentation and storytelling abilities.
- Comfortable working with ambiguity and managing multiple projects simultaneously.
- Commercial understanding — you should be able to connect brand thinking to business outcomes.
- Strong collaboration skills and the ability to influence cross-functional teams.

Nice to Have
- Experience working with consumer, lifestyle, D2C, technology, fashion, beauty, hospitality, or other high-growth brands.
- Agency-side experience working across multiple categories and clients.
- Experience with brand launches, repositioning, rebranding, or integrated campaigns.
- Familiarity with research tools, social listening, trend analysis, and cultural research.
- Experience developing brand architecture or portfolio strategy.

What Success Looks Like In this role, success means:
- The brand has a clear and differentiated strategic direction.
- Creative and marketing teams have strong strategic foundations for their work.
- Consumer insights consistently translate into meaningful brand ideas.
- Brand communication becomes more consistent and distinctive.
- Strategic recommendations influence real business and marketing decisions.

Why Join Us You’ll have the opportunity to work at the intersection of brand, culture, creativity, and business, with the ownership to shape how the brand grows and how people experience it.

If you’re someone who is constantly asking “Why this brand, why this audience, and why now?”, we’d love to hear from you.

Pay: ₹1,000,000.00 - ₹1,400,000.00 per year

Work Location: In person

📌 Brand Strategist (Chandigarh)
🏢 Xmaxo
📍 Chandigarh