Key Responsibilities 1. Brand Strategy s Campaign Management

· Conceptualize and execute UP-focused brand campaigns aligned with DB Digital’s national brand strategy.

· Lead ATL s BTL brand initiatives including print, outdoor, radio, digital, on-ground activations, and hyperlocal campaigns.

· Ensure consistent brand voice, tonality, and visual identity across medium

2. Digital Social Media Growth · Own digital and social media fan acquisition strategy for UP.

· Drive sustained growth across platforms (Insta, FB, YT, WA, emerging platforms).

· Work closely with editorial, product, and performance teams to convert users into daily active reader

· Leverage data and analytics to optimize reach, engagement, and DAU growth.

- Audience s Consumer Insights

· Conduct and interpret consumer research, user behavior analysis, and market insights specific to UP.

· Translate insights into actionable brand and content strategies.

· Track audience cohorts, engagement patterns, and consumption habits.

4. Partnerships s Tie-Ups · Develop strategic tie-ups with brands, platforms, institutions, and local influencers.





· Lead co-branded campaigns and integrations to enhance reach C engagement.

· Identify innovative partnerships to accelerate fan acquisition and reader stickiness.

- Reader Engagement s Community Building

· Design and manage reader engagement initiatives including contests, digital events, offline meetups, and community programs.

· Build solid regional connectivity and loyalty for DB Digital in UP.

· Strengthen the brand’s relevance among youth, urban, and emerging digital audiences.

- Performance Tracking s Analytics

· Own KPIs related to DAU growth, fan acquisition, engagement rate, reach, and brand health metrics.

· Regular reporting and review with National Brand Head.

· Use analytics to refine campaigns and improve ROI.

- Team s Stakeholder Management

· Work cross-functionally with editorial, product, marketing, sales, and agency partners.

· Build and mentor a regional brand and digital marketing team.

- · Manage creative, digital, and media agencies for effective execution.

📌 Brand Manager (Lucknow)
🏢 Dainik Bhaskar Group (दैनिक भास्कर)
📍 Lucknow