Role & responsibilities

1-Brand Strategy & Positioning: Define and execute the brand vision, USP, and communication strategy to establish leadership in the health, fitness, and nutrition category.

2-New Product Launches (NPD): Work closely with R&D;, formulation, and packaging teams to launch recent SKUs. Develop launch playbooks, packaging copy, product positioning, and go-to-market (GTM) strategies.

3-Omnichannel Campaign Management: Lead integrated marketing campaigns across digital (performance, social media, reels/video content) and offline channels (retail stores, fitness expos, BTL activations, POS branding).

4-Influencer & Brand Ambassador Partnerships: Identify, onboard, and manage relationships with fitness athletes, brand ambassadors, content creators, and gym networks to maximize brand reach and credibility.

5-Packaging & Creative Direction: Collaborate with design and content teams/agencies to create premium packaging, marketing collaterals, promo videos, and retail display assets.





6-Market Intelligence & Consumer Insights: Track competitor pricing, ingredient trends, consumer preferences, and market gaps to continuously refine product positioning and sales velocity.

7-Budgeting & ROI Tracking: Manage brand marketing budgets and track ROI, brand recall, customer acquisition metrics, and revenue contribution across product lines.

Preferred candidate profile

- MBA in Marketing
- 4 to 7 years of proven experience in Brand Management within Nutraceuticals, Sports Nutrition, Health & Wellness, or FMCG.
- Strong understanding of product science, nutritional labeling, and fitness consumer behavior.
- Demonstrated track record of conceptualizing high-impact video campaigns, product packaging, and influencer activations.
- Excellent creative copy assessment, analytical capability, and commercial mindset. Salary 50-70

📌 Brand Manager (New Delhi)
🏢 Medglobe Therapeutics
📍 New Delhi