Role & responsibilities

Key Responsibilities

1. Brand Strategy &
- Planning

- Develop and implement branding strategies aligned with the companys business objectives.

- Maintain consistency of brand identity, communication, and positioning across all projects and platforms.

- Prepare annual/monthly branding plans and budgets.

1. Project Branding

- Plan and execute branding activities for real estate projects, including project launches, site branding, hoardings, signage, brochures, standees, kiosks, and marketing collaterals.

- Coordinate branding requirements for sales offices, sample/model houses, project sites, and events.

- Ensure timely installation and maintenance of all branding materials at project locations.

1. Creative &
- Marketing Collateral

- Coordinate with graphic designers, agencies, photographers, videographers, and printers.

- Review and approve designs for brochures, flyers, advertisements, social media creatives, presentations, banners, signage, and other promotional material.

- Ensure all communication follows approved brand guidelines.

1. Digital &
- Social Media Branding

- Coordinate with the digital marketing team/agency for social media campaigns.

- Monitor brand presence on websites, Google, social media, property portals, and other digital platforms.

- Support campaigns for lead generation and project awareness.

1. Advertising &
- Campaign Management

- Plan and execute ATL/BTL campaigns, outdoor advertising, print media, digital campaigns, events, exhibitions, and promotional activities.

- Coordinate with media agencies and vendors for campaign execution.

- Monitor campaign performance and prepare reports for management.

1. Vendor &
- Agency Management

- Identify, evaluate, and coordinate with branding/advertising vendors.

- Obtain quotations and coordinate with the purchase/accounts team for approvals and payments.

- Monitor quality, timelines, and cost of branding work.

1. Site Branding &
- Visibility

- Conduct regular site visits to check branding standards and visibility.

- Ensure proper placement,



condition, lighting, cleanliness, and maintenance of hoardings and signage.

- Coordinate with project teams for branding-related requirements.

1. Events &
- Promotions

- Plan and coordinate project launches, customer events, property exhibitions, dealer meets, festivals, and promotional activities.

- Manage event branding, invitations, promotional materials, and vendor coordination.

1. Market &
- Competitor Analysis

- Monitor competitors' branding, advertising campaigns, offers, and market communication.

- Provide inputs for improving project positioning and brand visibility.

1. Budget &
- Reporting

- Prepare branding budgets and monitor expenditure against approved budgets.

- Maintain records of branding activities, vendor costs, campaigns, and deliverables.

- Submit periodic branding performance reports to senior management.

Preferred candidate profile

- Graduate/MBA in Marketing, Branding, Advertising, Mass Communication, or a related field.

- 8 - 12 years of relevant experience in branding, marketing, preferably in the real estate or infrastructure sector.

- Strong experience in project branding, outdoor advertising, digital marketing, social media, events, and marketing campaigns.

- Good knowledge of brand strategy, marketing communication, and creative development.

- Experience in handling advertising agencies, creative agencies, printers, outdoor media and other vendors.

- Good understanding of Google, social media platforms, property portals and digital marketing tools.

- Strong communication, presentation, negotiation and coordination skills.

- Ability to coordinate with Sales, Project, CRM, Purchase and Management teams.

- Should be capable of independently managing branding activities across multiple projects/sites.

- Positive knowledge of MS Office, PowerPoint and Excel; familiarity with Canva/Adobe Creative tools will be an advantage.

- Should be creative, result-oriented, organized and capable of working under deadlines.

- Preference: Candidates with experience in real estate project launches, residential township branding and local market promotions.

📌 Brand Manager (Mathura)
🏢 Radha Madhav Ventures Mathura
📍 Mathura