Company: GrowBro

Job Type: Full-Time

Work Location: Rohini, Sector 3, Delhi

Working Days: Monday to Saturday

Work Mode: Hybrid — 4 Days Work From Office + 2 Days Work From Home

Experience: 1–4 years preferred

Salary: ₹20,000 – ₹60,000 per month

Role Type: High Ownership / Founding Team

About GrowBro

GrowBro is building AI-powered solutions that help businesses automate customer conversations, lead generation, sales, follow-ups and customer engagement.

We are looking for a creative, hands-on and growth-oriented Social Media & Brand Growth Manager who can take ownership of our social media, content, community and brand growth.

You will work directly with the founders and play an significant role in shaping how GrowBro looks, communicates and grows online.

This is a high-ownership role for someone who doesn't just want to manage social media but wants to build a brand from the ground up.

What You Will OwnSocial Media & Content

- Develop and execute GrowBro's social media strategy.
- Manage Instagram, LinkedIn, YouTube and other relevant platforms.
- Build and manage the content calendar.
- Create and oversee Reels, short-form videos, carousels, stories and posts.
- Write strong hooks, captions, scripts and CTAs.
- Identify trends, memes, formats and content opportunities.
- Take ideas from concept → creation → publishing → analysis → improvement.

Brand Building
- Help define GrowBro's brand identity, personality and voice.
- Develop creative campaigns that make GrowBro stand out.
- Maintain consistency across all social channels.
- Turn GrowBro's product, vision and customer problems into compelling content.
- Develop new brand concepts and creative initiatives.

Growth & Marketing
- Build organic social media growth strategies.
- Run content and growth experiments.
- Plan and execute campaigns and product launches.
- Explore creator and influencer collaborations.
- Identify partnership and community-building opportunities.
- Work towards measurable improvements in reach, engagement, followers, leads and conversions.

Community
- Manage comments, DMs and online conversations.
- Understand audience feedback, interests and pain points.
- Turn audience insights into content and marketing ideas.




- Help build an engaged GrowBro community.

Analytics
- Track social media and marketing performance.
- Analyze reach, engagement, watch time, retention, follower growth and conversions.
- Identify what content works and why.
- Run experiments and use data to improve future content.
- Take ownership of social media growth targets.

What We're Looking For We are looking for someone who is:
- Highly creative, proactive and curious.
- Obsessed with social media, content and internet culture.
- Strong at storytelling and writing attention-grabbing hooks.
- Comfortable taking complete ownership without constant supervision.
- Able to think strategically while also executing.
- Comfortable working directly with founders.
- Comfortable in a quick-moving startup environment.
- Willing to experiment, fail, learn and try again.
- Comfortable creating content hands-on when required.
- Familiar with social media analytics and growth metrics.
- A solid communicator with excellent execution skills.

You Will Be a Great Fit If You Can
- Come up with strong content ideas without needing a detailed brief.
- Understand why one piece of content gets 100K views while another gets 500.
- Turn a trending topic into relevant GrowBro content.
- Write compelling hooks and scripts.
- Build a content strategy from scratch.
- Take an idea from concept → script → shoot → edit → publish → analyze.
- Understand the difference between getting views and building a brand.
- Identify opportunities and take action without waiting for instructions.
- Use data to continuously improve content performance.

This Role Is NOT This is not a traditional social media executive role where you'll simply:
- Schedule posts.
- Copy captions.
- Follow a fixed content calendar.
- Wait for instructions.
- Manage only one social media platform.





We're looking for someone who wants to build GrowBro's social media and brand from the ground up.

Working Schedule

Working Days: Monday to Saturday

Work Mode: Hybrid

- 4 Days — Work From Office
- 2 Days — Work From Home

Office Location: Rohini, Sector 3, Delhi Compensation & Growth₹20,000 – ₹60,000 per month The final compensation will depend on the candidate's:

- Experience
- Skills
- Portfolio
- Previous results
- Content quality
- Strategic thinking
- Ability to drive measurable growth

The role will begin with an initial 3-month probation period. During the probation period, the focus will be on your ability to take ownership, execute consistently, build strong content and deliver measurable results.

Based on performance, impact and contribution to GrowBro's growth, compensation and responsibilities may be reviewed after the probation period.

We value ability and results over years of experience.

Why Join GrowBro?

- Join an early-stage AI/SaaS company.
- Work directly with the founders.
- Own a major part of GrowBro's brand and growth.
- Build the social media presence from 0 → 1.
- Freedom to experiment and bring your own ideas.
- Work on real growth campaigns.
- Your work will directly impact the company's growth.
- Opportunity to grow into a larger Brand, Marketing & Growth leadership role.

How to Apply

Please share

- Your CV or LinkedIn profile.
- Portfolio or examples of your previous work.
- Social media accounts/pages you have managed or grown.
- A short note explaining why you would be a good fit for GrowBro.
- Bonus: Tell us what you would do in your first 30 days at GrowBro.

One Thing We Care About Most Don't just tell us you're passionate about social media. Show us what you've built.

Show us the content you've created, pages you've grown, campaigns you've executed and results you've achieved.

We're looking for someone who creates, experiments, learns and executes.

Pay: ₹25,000.00 - ₹60,000.00 per month

Benefits

- Flexible schedule
- Paid time off
- Work from home

Application Question(s):
- Are you comfortable in front of camera and also are your able to work a founding member

Work Location: In person

📌 Brand Growth & Content Lead (Rohini)
🏢 Growbro AI
📍 Rohini